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Who We Are

Becker Associates LLC is an award-winning, full-service global  marketing consulting and licensing agency, providing strategic brand extensions, legal services, social media, proprietary product development, strategic marketing to build brands and increase revenues, IP Rights negotiations, company and brand acquisitions, and private label products. We create, develop, source and license innovative merchandise to major manufacturers around the world in a wide range of categories, specializing in the children's market. We are unique in that our products are built to last. Many of the products we've been associated with have been successfully marketed for 30, 40 or even 50 years and sold millions of pieces! We’re recognized for the evergreen products we’ve developed or licensed, many of which have become household names and sold millions of pieces including: Othello®, Gumby® & Pokey®, Barrel of Monkeys®, the Disappearing Magic Baby Bottle™, Battle Dome®, Nerf® Ping Pong®, Baby Get Well™, Teenage Mutant Ninja Turtles® Saucers™, Disney® Goops™, Sliders™, and Shirt Pocket Games™. We connect kids with their favorite licensed characters by co-branding with Disney®, The Simpsons®, Spiderman®, Superman®, Batman®, Barbie®, Pokémon®, Hello Kitty® and Angel Cat Sugar®. These are just a few of the hundreds of products and brands we've marketed to make children happy!


What can we do for you?

We work in a variety of situations: such as a C-level digital strategist, product development and sourcing advisor, licensing and marketing consultant.  We help inventors, manufacturers, and retailers, develop, license and market children's consumer products and Intellectual Properties around the world.  Best known for providing proprietary products, managing product and property rights, and developing and negotiating global licensing programs, we help our clients build their brands and increase their revenues. We're passionate about mentoring start-ups and entrepreneurs. Recently, we were instrumental in creating an Empowerment program for Walmart, which became a pilot for many Walmart departments. Our strategic consulting helped empower 100 women-owned-businesses to pitch 500 SKUs to 20 Walmart buyers -- resulting in dozens of Walmart.com product listings and over 100k pieces sold in Walmart's stores!


Licensees and Retail Partners

Our licensees include or have included: Mattel, Fisher-Price, Hasbro, Bandai, TCG, and most other major manufacturers who have distributed and sold our products in more than 100 countries through virtually every channel of retail distribution, including Wal-Mart, Target, Toys"R"Us and Barnes & Noble. We also provide exclusive private label merchandise for retailers such as Toys"R"Us and Target.


Consulting Clients

Our consulting clients include: A multi-billion dollar investment management company based in San Francisco, CA; a billion dollar hedge fund; an employee owned hedge fund that invests in the public equity markets across the globe, a privately owned hedge fund based in NYC that invests in U.S. public equity and hedging markets, Capital Consulting, Grand Toys, Hua Yang Printing Holdings Co Ltd, Toy Industry Association, Vista Research, Society of Industry Leaders, A Standard & Poor’s Business, Women in Toys, Green Kids Club, UDoo, and more.





"It's important to me to work with a licensing agent who understands the educational value of my concept and its contribution to developing children.  So, I eagerly sought to contact you after learning of your experience in the field of developmental child psychology and education."


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CONTACT US for your FREE half hour consultation.  


Let us help you with your global growth. We  provide personalized service to fit your needs and your budget. Our expertise in marketing consumer products and our unique background in developmental child psychology and elementary education, coupled with our extensive experience in global licensing, intellectual property, contract  negotiation, enforcement, and strategic brand extensions, make us highly sought after as Global Marketing Consultants and Licensing  Agents. 


BECKER ASSOCIATES LLC builds brands by developing global licensing programs for consumer products.  We create, source and license proprietary children's products and properties to major manufacturers around the world. We look forward to working with you to increase your profits and grow your business in territories or channels where you are not currently marketing. Please contact us for more information.



Becker Associates LLC

Global Marketing Consultants and Licensing Agents

Consumer Products and Intellectual Property

42 Russet Road l Stamford, CT 06903

Tel: 203-322-7396 l Fax: 203-321-1079 l Cell: 203-321-6813







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Licensing Book, "The Licensing Business": By Lutz Muller. An interview with Patti Becker


© 2002-2015 Becker Associates LLC. All Rights Reserved.

Baby Get Well, Battle Dome, Breaking Point, Cat and Mouse, Family Table Tennis, Fireball Island, Foldable Hip Hoop, Go for Broke, Goops, Got A Minute, Grand Master, IFO, Kaboomers, Match II, Mini Boomerang, Quick Quiz, Roll ‘n Paint, Shirt Pocket Games, Shirt Pocket Puzzles, Shot Glass Game, Sliders, Sparkle Art and Whiplash are trademarks of Anjar Co.  Angel Cat Sugar is a trademark of Tact Communications. Other trademarks are the property of their respective owners.