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to major manufacturers around the world


Patti Becker is President and Founder of Becker Associates LLC,, a full-service agency providing strategic global consulting services, marketing, product and brand development, sourcing, and licensing. 

Becker Associates helps their customers build their brands and grow their businesses to the next level by creating unique products, managing product and property rights, and developing global licensing programs for consumer products. Becker Associates and Anjar Co. are recognized for the evergreen products they've  helped develop, license or popularize, including: GUMBY, POKEY, BARREL OF MONKEYS, DISAPPEARING MAGIC BABY BOTTLE, BATTLE DOME, NERF PING PONG, BABY GET WELL, TEENAGE MUTANT NINJA TURTLES GOOPS, DISNEY GOOPS; WWF, DISNEY CARS AND POKEMON SLIDERS and DOZENS OF SHIRT POCKET GAMES, many of which have become familiar household names and sold millions of pieces!  Our Fortune 500 customers (licensees) include Mattel, Fisher-Price, Hasbro, who amongst others, distribute our products in over 100 countries through virtually every channel of retail distribution. Becker's products connect kids with their favorite licensed properties and characters and have been co-branded with Disney, Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, Angel Cat Sugar and Smiley. Becker Associates has licensed children’s packaged goods products in a wide array of categories, including: toys, games, consumer electronics, interactive publishing, home furnishings, gifts, accessories, and premiums. Patti consults on many issues relating to the Toy Industry, Play, the Leisure Industry, Licensing and New Product Development, Child Development, the Youth Market and College Admissions. Our consulting/3rd party licensing agent clients have included: Ascend Capital, Capital Consulting, Citiblocs, Clovis Capital, Diamondback Capital, Eminence Capital, Grand Toys, Green Kids Club, Smiley Company, Society of Industry Leaders, an S&P Business, Toy Industry Association, Vista Research Industry Leaders, and Women in Toys.                                                             

Becker’s recognized expertise in the Toy Industry and unique background in marketing and developmental child psychology, coupled with her extensive experience in licensing, contract negotiation and enforcement, product development and intellectual property make her highly sought after as a Global Marketing Consultant and Licensing Agent. Prior to founding Becker Associates, Becker worked in a variety of management capacities for Knickerbocker Toy Company, Amtoy, a Division of American Greetings Corporation, Sunbeam Corp. and Anjar Co. Becker established the first Play Therapy Clinics at Massachusetts General and Massachusetts Eye & Ear Hospitals; directed the Stamford Inter-District Summer School Program with 277 students and a staff of 37, and secured the first national grant as the Assistant Director of The Children’s Community, an innovative early childhood program encompassing a 40% homeless population. Becker also taught Marketing at SUNY Fashion Institute of Technology, as well as elementary school reading and high school math. Becker's Masters’ Thesis, “The Marketing of Toys and Games in the 19th, 20th, and 21st Centuries,” (1984), predicted the growth of global toy marketing and provided key research in the marketing of early games. Becker received an MBA in Marketing (Stern Business School, NYU), a BA in Developmental Child Psychology and Education (Tufts), and has a formal background in Art. 

Patti is proud to have received the prestigious Wonder Women of Toys, Licensing and Entertainment “OUTSTANDING LICENSING AGENT AWARD”. Patti is available for speaking engagements, and has been a Professional Speaker at ToyCon, KidScreen Summit, and numerous global Women in Toys, Licensing and Entertainment (WIT) events. She has authored articles for Playthings Magazine and Antique Game Journals.  Becker is a Charter Member of the Antique Game Collectors Association (now AGPA), a member of the Toy Industry Association (TIA), Licensing Industry Merchandisers Association (LIMA), and Tufts Alumni Association Program (TAAP). Becker is currently Chair of the Advisory Board of Women in Toys, Licensing and Entertainment (WIT); a Judge on the LIMA Awards Committee; and Advisory Board Member of Play for Tomorrow, The Ultimate Block Party. Patti is Past-Director of the Segal Family Foundation (SFF); Past-Director of the Boys & Girls Club of Stamford, CT (BGCS); and Past-President of WIT. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, including six regions in the U.S., 35x increased membership and 500% growth in funding. Patti also conceptualized and chaired, The Walmart Women's Global Economic Empowerment Initiative, resulting in over 100 female entrepreneurs pitching 20+ Walmart buyers, as well as Walmart and sales! Recently published articles & talks include: Toy Safety for the JPMA's Ask the Experts; The Licensing Business Moderator for the Walmart-WIT Women's Empowerment Program (2x). KidScreen Summit Speaker and Mentor (2x) Speaker at Stuyvesant High School on "Teen Entrepreneurship."



Suggested Topics: Licensing, Entrepreneurship, Marketing to Kids, the Leisure Products Industry, the Toy Industry, the Sporting Goods Industry, Educational Products, Children's Developmental Needs, The History of the Toy Industry, Marketing in the Toy Industry, Licensing in the Toy Industry, Kids Mental Health, and College Consulting. 





© 2002-2016 Becker Associates LLC. All Rights Reserved.
Baby Get Well, Battle Dome, Breaking Point, Cat and Mouse, Family Table Tennis, Fireball Island, Foldable Hip Hoop, Go for Broke, Goops, Got A Minute, Grand Master, IFO, Kaboomers, Match II, Mini Boomerang, Quick Quiz, Roll ‘n Paint, Shirt Pocket Games, Shirt Pocket Puzzles, Shot Glass Game, Sliders, Sparkle Art and Whiplash are trademarks of Anjar Co. Angel Cat Sugar is a trademark of Tact Communications. Other trademarks are the property of their respective owners.


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