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PATTI BECKER
PRESIDENT

BECKER ASSOCIATES LLC |
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Becker
Associates LLC is one of the leading
Marketing Consultants and Global Licensing Agents for Children’s Leisure
Products and Properties.
We create successful new products and brand
positions. Our experience in a vast array of consumer segments,
coupled with our knowledge of kids, market trends, and legal issues
assures your success. Many of our products have sold millions of
pieces for our Fortune 100 customers!
We can help you
create, develop, and source consumer products. We represent
properties, license proprietary concepts to major manufacturers
around the world and provide consulting services. Investors,
manufacturers, trade organizations and inventors consult with Becker
Associates. Some of our consulting clients include: The Toy Industry
Association, Clovis Capital,
Diamondback Capital, Capital Consulting, Women in Toys, and Vista
Research, The Society of Industry Leaders, A Standard & Poor’s
Business.
Manufacturers looking
for a wide range of already-tooled, proven best-selling toys and games
that can be adapted to popular licensed brands, turnkey marketing
programs, and global brand licensing programs often rely on Becker’s
experience. Becker’s expertise in developmental child psychology,
marketing, contract negotiation, enforcement, and intellectual property
provide customers with unique insights and opportunities.
We pride
ourselves on our evergreen products and long-term relationships. We
have licensees in more than 100 countries and partner with industry
leaders including Mattel, Hasbro and Bandai. Our proprietary
children's products and properties connect kids with their favorite
licensed characters around the world! Many of our products have been
co-branded with: Disney®, The Simpsons®, Spiderman®, Superman®,
Batman®, Barbie®, Pokemon®, Hello Kitty®, Angel Cat Sugar® and
Grossology®. Our innovative products include toys, games,
accessories, consumer electronics, gifts, home video, bed and bath
furnishings, interactive, plush, publishing, premiums, private-label
and consumer packaged goods. Our products are sold through every
channel of retail distribution, from mass retailers like Wal-Mart
and Target to specialty, chain and online retailers including Toys R
Us, Borders, Barnes & Noble, and Amazon. Othello®, Gumby® and
Pokey®, Barrel of Monkeys®, the Disappearing Magic Baby Bottle™,
Battle Dome®, Nerf® Ping Pong®, Baby Get Well™, TMNT Goops™,
Sliders™, Shirt Pocket Games™, and the Rainforest™ Rainbow Piano are
a few of the hundreds of products we've developed or licensed, many
of which have become familiar household names.
Othello®
is the most successfully licensed strategy game in the world and
Becker Associates LLC is the exclusive
licensor of Othello® brand
merchandise worldwide. Other customers include: Anjar Co., César SA, Dahdoul Textiles Inc.,
Endless Games, Flair PLC, Grand Toys, MDI
Entertainment, Riverson Intl., Sun R & P,
and Wowmax Media! Becker Associates also represents artists,
inventors and manufacturers for global licensing and consulting programs.
Becker’s
background in the Toy Industry and work with children make her
uniquely qualified as a Global Marketing Consultant and Licensing
Agent. Becker started her career in 1977, marketing Knickerbocker Toy Company’s Raggedy Ann®,
Holly Hobbie®, Sesame Street® and other classic rag dolls and plush
toys. Her vision to capitalize on the popularity of licensed products at
a time when the Licensing Industry was in its infancy, and keep retail
shelves stocked, increased sales substantially. Subsequently, Becker
joined Amtoy, a Division of American Greetings Corp. to develop licensed
products for the gift market based on character properties including
Strawberry Shortcake®, Care Bears® and Ziggy®. At Sunbeam Corp., Patti
was credited with a 137% one-year sales increase from new product
introductions she launched. At Anjar Co. she worked with Jim Becker, her
Dad and creator of Othello®, Gumby® and Pokey®, Barrel of Monkeys®, the
Disappearing Magic Baby Bottle®, developing and licensing Othello®,
Grabbin’ Dragons®, Shirt Pocket Games® and numerous other toys and games
around the world.
Becker
received an MBA in marketing (Stern Business School, NYU ’84), a BA in
developmental child psychology and education (Tufts, ’77), and has a
formal background in art.
Prior to founding Becker Associates LLC, Patti was Director of the Stamford,
Connecticut Interdistrict Summer School Program with 277 students and a
staff of 37. Earlier in her career, she was the Assistant Director of
The Children’s Community, an innovative school program encompassing a
40% homeless population, where she solicited and received the first
national grant. In addition to working directly with children as a
reading specialist and math tutor, Becker has also taught marketing at
SUNY Fashion Institute of Technology. Becker established the first Play
Therapy Clinics at Massachusetts General and Massachusetts Eye and Ear
Hospitals. Her Masters’ Thesis, “The Marketing of Toys and Games in the
19th, 20th, and 21st Centuries,” predicted the growth of global toy
marketing and provided key research in the marketing of early games. For
more than twenty years, Becker has been a Charter Member of the Antique
Game Collectors Association (now AGPA), an active member of TAAP (Tufts
Alumni Association Program), and a College Consultant. Becker Associates
LLC
is a member of LIMA (Licensing Industry Merchandisers Association) and
consults on many issues related to the Youth Market and Licensing
Industry. She has authored several articles for Playthings Magazine and
antique game journals, has been a Professional Speaker at ToyCon and KidScreen Summit.
Patti
is an Expert Consultant for the Toy Industry Association and the
Society of Industry Leaders, A Standard & Poor’s Business; a member
of the Board of Directors of the Boys and Girls Club of Stamford, CT
and President of the Board of Directors of Women in Toys,
an International organization
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Becker
Associates LLC
builds brands by developing
global licensing programs for consumer products. We create, source and license
proprietary children's products and properties to major manufacturers around the
world.
We look forward to working with you to increase your profits and grow your
business. Call or
email us
for more information and a
free
demonstration.
Becker Associates LLC
Global Marketing Consultants and Licensing Agents - Children's Products and
Properties
42 Russet Road
Stamford, CT 06903
Tel: 203-322-7396
Fax: 203-322-7396
Cell: 203-321-6813
PBecker@BeckerAssoc.com
www.BeckerAssoc.com
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© 2002-2008 Becker Associates LLC. All
Rights Reserved. 'A Minute to Learn...A Lifetime to Master!',
Baby Get Well, Battle
Dome, Breaking Point, Cat and Mouse, Family Table Tennis, Fireball
Island, Foldable Hip Hoop,
Go for Broke,
Goops, Got A Minute,
Grand Master, IFO, Kaboomers, Match II, Mini Boomerang,
Othello,
Quick Quiz, Roll ‘n
Paint, Rainforest Rainbow Piano, Shirt Pocket Games, Shirt Pocket Puzzles, Shot Glass Game,
Sliders, Sparkle Art and Whiplash are trademarks of Anjar Co. Angel Cat
Sugar is a trademark of Tact Communications.
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