PATTI BECKER
PRESIDENT

BECKER ASSOCIATES LLC

Becker Associates LLC is one of the leading Marketing Consultants and Global Licensing Agents for Children’s Leisure Products and Properties. We create successful new products and brand positions.  Our experience in a vast array of consumer segments, coupled with our knowledge of kids, market trends, and legal issues assures your success. Many of our products have sold millions of pieces for our Fortune 100 customers! 

We can help you create, develop, and source consumer products. We represent properties, license proprietary concepts to major manufacturers around the world and provide consulting services.  Investors, manufacturers, trade organizations and inventors consult with Becker Associates. Some of our consulting clients include: The Toy Industry Association, Clovis Capital, Diamondback Capital, Capital Consulting, Women in Toys, and Vista Research, The Society of Industry Leaders, A Standard & Poor’s Business.

Manufacturers looking for a wide range of already-tooled, proven best-selling toys and games that can be adapted to popular licensed brands, turnkey marketing programs, and global brand licensing programs often rely on Becker’s experience.  Becker’s expertise in developmental child psychology, marketing, contract negotiation, enforcement, and intellectual property provide customers with unique insights and opportunities.

We pride ourselves on our evergreen products and long-term relationships. We have licensees in more than 100 countries and partner with industry leaders including Mattel, Hasbro and Bandai.  Our proprietary children's products and properties connect kids with their favorite licensed characters around the world! Many of our products have been co-branded with: Disney®, The Simpsons®, Spiderman®, Superman®, Batman®, Barbie®, Pokemon®, Hello Kitty®, Angel Cat Sugar® and Grossology®.  Our innovative products include toys, games, accessories, consumer electronics, gifts, home video, bed and bath furnishings, interactive, plush, publishing, premiums, private-label and consumer packaged goods.  Our products are sold through every channel of retail distribution, from mass retailers like Wal-Mart and Target to specialty, chain and online retailers including Toys R Us, Borders, Barnes & Noble, and Amazon.  Othello®, Gumby® and Pokey®, Barrel of Monkeys®, the Disappearing Magic Baby Bottle™, Battle Dome®, Nerf® Ping Pong®, Baby Get Well™, TMNT Goops™, Sliders™, Shirt Pocket Games™, and the Rainforest™ Rainbow Piano are a few of the hundreds of products we've developed or licensed, many of which have become familiar household names.  Othello® is the most successfully licensed strategy game in the world and Becker Associates LLC is the exclusive licensor of Othello® brand merchandise worldwide.  Other customers include: Anjar Co., César SA, Dahdoul Textiles Inc., Endless Games, Flair PLC, Grand Toys, MDI Entertainment, Riverson Intl., Sun R & P, and Wowmax Media!  Becker Associates also represents artists, inventors and manufacturers for global licensing and consulting programs.

Becker’s background in the Toy Industry and work with children make her uniquely qualified as a Global Marketing Consultant and Licensing Agent. Becker started her career in 1977, marketing Knickerbocker Toy Company’s Raggedy Ann®, Holly Hobbie®, Sesame Street® and other classic rag dolls and plush toys. Her vision to capitalize on the popularity of licensed products at a time when the Licensing Industry was in its infancy, and keep retail shelves stocked, increased sales substantially. Subsequently, Becker joined Amtoy, a Division of American Greetings Corp. to develop licensed products for the gift market based on character properties including Strawberry Shortcake®, Care Bears® and Ziggy®.  At Sunbeam Corp., Patti was credited with a 137% one-year sales increase from new product introductions she launched. At Anjar Co. she worked with Jim Becker, her Dad and creator of Othello®, Gumby® and Pokey®, Barrel of Monkeys®, the Disappearing Magic Baby Bottle®, developing and licensing Othello®, Grabbin’ Dragons®, Shirt Pocket Games® and numerous other toys and games around the world.

Becker received an MBA in marketing (Stern Business School, NYU ’84), a BA in developmental child psychology and education (Tufts, ’77), and has a formal background in art.  Prior to founding Becker Associates LLC, Patti was Director of the Stamford, Connecticut Interdistrict Summer School Program with 277 students and a staff of 37. Earlier in her career, she was the Assistant Director of The Children’s Community, an innovative school program encompassing a 40% homeless population, where she solicited and received the first national grant.  In addition to working directly with children as a reading specialist and math tutor, Becker has also taught marketing at SUNY Fashion Institute of Technology. Becker established the first Play Therapy Clinics at Massachusetts General and Massachusetts Eye and Ear Hospitals. Her Masters’ Thesis, “The Marketing of Toys and Games in the 19th, 20th, and 21st Centuries,” predicted the growth of global toy marketing and provided key research in the marketing of early games. For more than twenty years, Becker has been a Charter Member of the Antique Game Collectors Association (now AGPA), an active member of TAAP (Tufts Alumni Association Program), and a College Consultant. Becker Associates LLC is a member of LIMA (Licensing Industry Merchandisers Association) and consults on many issues related to the Youth Market and Licensing Industry. She has authored several articles for Playthings Magazine and antique game journals, has been a Professional Speaker at ToyCon and KidScreen Summit.  Patti is an Expert Consultant for the Toy Industry Association and the Society of Industry Leaders, A Standard & Poor’s Business; a member of the Board of Directors of the Boys and Girls Club of Stamford, CT and President of the Board of Directors of Women in Toys, an International organization for women working within the toy, entertainment and licensing industries.

Becker Associates LLC builds brands by developing global licensing programs for consumer products.  We create, source and license proprietary children's products and properties to major manufacturers around the world. We look forward to working with you to increase your profits and grow your business. Call or email us for more information and a free demonstration.

 

Becker Associates LLC

Global Marketing Consultants and Licensing Agents - Children's Products and Properties

42 Russet Road

Stamford, CT 06903

Tel: 203-322-7396
Fax: 203-322-7396

Cell: 203-321-6813
PBecker@BeckerAssoc.com

www.BeckerAssoc.com

 

 

View Patti Becker's profile on LinkedIn
 

© 2002-2008 Becker Associates LLC. All Rights Reserved. 'A Minute to Learn...A Lifetime to Master!', Baby Get Well, Battle Dome, Breaking Point, Cat and Mouse, Family Table Tennis, Fireball Island, Foldable Hip Hoop, Go for Broke, Goops, Got A Minute, Grand Master, IFO, Kaboomers, Match II, Mini Boomerang, Othello, Quick Quiz, Roll ‘n Paint, Rainforest Rainbow Piano, Shirt Pocket Games, Shirt Pocket Puzzles, Shot Glass Game, Sliders, Sparkle Art and Whiplash are trademarks of Anjar Co.  Angel Cat Sugar is a trademark of Tact Communications.