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PUBLIC RELATIONS

 

PR Links

  • JPMA's Ask the Experts series on Toy Safety Featured author: PATTI BECKER

  • TOY BOOK FEATURED LICENSING AGENT: BECKER ASSOCIATES

  • BECKER ASSOCIATES: FULL SERVICE GLOBAL CONSULTING AND LICENSING AGENCY

  • ANJAR & BECKER ASSOCIATES: BRANDS BUILT TO LAST

  • CONNECTICUT CELEBRATES WOMEN ENTREPRENEURS

  • BECKER ASSOCIATES ANNOUNCES EXPANDED WALMART - WIT EMPOWERMENT PROGRAM

  • BECKER ASSOCIATES EXPANDS WALMART - WIT EMPOWERMENT PROGRAM

  • BECKER ASSOCIATES CREATES ANIMATION VIDEOS

  • BECKER RETURNS TO KIDSCREEN SUMMIT AS SPEAKER AND MENTOR

  • BECKER ASSOCIATES IS PLEASED TO ANNOUNCE STUYVESANT HIGH SCHOOL MENTORSHIP

  • BECKER ASSOCIATES PILOTS WALMART - WIT EMPOWERMENT PROGRAM

  • James R. Becker, TAGGIE award winner in memoriam

  • Becker Chairs Advisory Board of Women in Toys, Licensing and Entertainment (WIT)

  • BECKER ASSOCIATES RECEIVES PHILANTHROPY AWARD

  • BECKER ASSOCIATES RECEIVES “OUTSTANDING LICENSING AGENT” AWARD

  • OTHELLO® RECEIVES DR. TOY’S 'BEST CLASSIC TOYS' AWARD

  • OTHELLO® NAMED TO TIA'S TOP 100 TOYS OF THE CENTURY LIST

  • JAMES R. BECKER, WORLD-FAMOUS TOY INVENTOR, AND GLOBAL LICENSOR of Othello® excluding JapaN, will be at 2003 licensing intl show

  • james r. Becker, mARKETING GENIUS, & global LICENSOR OF Othello® EXCLUDING JAPAN, AVAILABLE FOR AUTOGRAPHS

  • TRY TO BEAT JAMES R. BECKER, global LICENSOR OF Othello® EXCLUDING JAPAN

 

ANJAR CO. IS PLEASED TO ANNOUNCE THAT IT HAS TRANSFERRED THE OTHELLO TRADEMARK RIGHTS TO MEGAHOUSE EFFECTIVE IMMEDIATELY STAMFORD, August 28, 2015

press release #20155

Anjar Co. and Megahouse announce JOINT PRESS RELEASE

Kabushiki Kaisha MegaHouse (MegaHouse Corporation) and Anjar Co., have entered into an agreement CONFIRMING that MegaHouse is the worldwide owner of all rights, title and interests in the OTHELLO trademark and all of its related intellectual property. MegaHouse is grateful to the late James R. Becker and Anjar Co. for their role in successfully marketing, licensing, selling, promoting, distributing, and popularizing OTHELLO branded products in the U.S. and around the world outside of Japan since 1975.

ALL FUTURE INQUIRIES REGARDING LICENSING OPPORTUNITIES OR THE WORLD OTHELLO CHAMPIONSHIP SHOULD BE DIRECTED TOWARD MEGAHOUSE.

 

 

 

 

 

 

PRESS RELEASE #20154

Toy Safety Featured Author

For Immediate Release

 

 

JPMA's ASK THE EXPERTS

TOY SAFETY FEATURED AUTHOR: Patti Becker

 

 

Patti Becker is the featured author for JPMA's Ask the Experts series on Toy Safety 

http://viewer.zmags.com/publication/b1f8d1f9

 

 

 

 

PRESS RELEASE #20153

FEATURED LICENSING AGENT

For Immediate Release

 

 

FEATURED LICENSING AGENT: BECKER ASSOCIATES

 

 

Becker Associates Featured Licensing Agent in prestigious Licensing Book article on The Licensing Business.

 

 

 

 

PRESS RELEASE #20152

Full Service Global Consulting and Licensing Agency

For Immediate Release

TOY FAIR

JAVITS CONVENTION CENTER

 

 

BECKER ASSOCIATES

 

 

 

About Becker Associates LLC

Becker Associates LLC is an award-winning, full service global brand extension and consulting agency growing our customers revenues through strategic and creative development of licensed products. We generate results quickly and cost-effectively for customers in consumer goods, management and health care, by providing strategic consulting services, branding, product development, animation, social media, IP rights negotiations, mentoring, and International licensing. We are recognized for the evergreen products we’ve licensed, marketed or popularized, including: Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, TMNT Goops, Sliders, and Shirt Pocket Games, many of which have become familiar household names and sold millions of pieces! Our customers, including Mattel, Fisher-Price, Hasbro, have distributed our products in over 100 countries through virtually every channel of retail distribution. Becker's products connect kids with their favorite licensed properties and characters in numerous categories. They have been co-branded with Disney, Sesame Street, Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, Angel Cat Sugar and Smiley. We are the proud recipient of the prestigious “OUTSTANDING LICENSING AGENT” award from Women in Toys, Licensing and Entertainment. We're passionate about mentoring and empowering entrepreneurs and have helped more than 100 women-owned businesses pitch their products to Walmart and Toys"R"Us buyers, resulting in several dozen listings. Recently published articles & talks include: Toy Safety http://viewer.zmags.com/publication/b1f8d1f9 for the JPMA's Ask the Experts Moderator for the Walmart-WIT Women's Empowerment Program (2x). KidScreen Summit Speaker and Mentor (2x). Guest Speaker at Stuyvesant High School "Teen Entrepreneurship". Patti Becker is the Past President of Women in Toys, Licensing and Entertainment (WIT) and Chair of the Advisory Board. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, 35x increased membership and 500% growth in funding. Let us know how we can help you create, develop, source, license or market your consumer products and brands.

  

  

PRESS RELEASE #20151

Brands Built to Last

For Immediate Release

TOY FAIR

JAVITS CONVENTION CENTER

 

 

ANJAR & BECKER ASSOCIATES: BRANDS BUILT TO LAST

 

We are recognized for the evergreen products we’ve licensed, marketed or popularized, including: Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, TMNT Goops, Sliders, and Shirt Pocket Games, many of which have become familiar household names and sold millions of pieces!

 

 

About Becker Associates LLC

Becker Associates LLC is an award-winning, full service global brand extension and consulting agency growing our customers revenues through strategic and creative development of licensed products. We generate results quickly and cost-effectively for customers in consumer goods, management and health care, by providing strategic consulting services, branding, product development, animation, social media, IP rights negotiations, mentoring, and International licensing. We are recognized for the evergreen products we’ve licensed, marketed or popularized, including: Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, TMNT Goops, Sliders, and Shirt Pocket Games, many of which have become familiar household names and sold millions of pieces! Our customers, including Mattel, Fisher-Price, Hasbro, have distributed our products in over 100 countries through virtually every channel of retail distribution. Becker's products connect kids with their favorite licensed properties and characters in numerous categories. They have been co-branded with Disney, Sesame Street, Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, Angel Cat Sugar and Smiley. We are the proud recipient of the prestigious “OUTSTANDING LICENSING AGENT” award from Women in Toys, Licensing and Entertainment. We're passionate about mentoring and empowering entrepreneurs and have helped more than 100 women-owned businesses pitch their products to Walmart and Toys"R"Us buyers, resulting in several dozen listings. Recently published articles & talks include: Toy Safety http://viewer.zmags.com/publication/b1f8d1f9 for the JPMA's Ask the Experts Moderator for the Walmart-WIT Women's Empowerment Program (2x). KidScreen Summit Speaker and Mentor (2x). Guest Speaker at Stuyvesant High School "Teen Entrepreneurship". Patti Becker is the Past President of Women in Toys, Licensing and Entertainment (WIT) and Chair of the Advisory Board. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, 35x increased membership and 500% growth in funding. Let us know how we can help you create, develop, source, license or market your consumer products and brands.

 

 

 

PRESS RELEASE #20144

For Immediate Release

STAMFORD, CT 2014

EMPOWERMENT

 

 

CONNECTICUT CELEBRATES WOMEN ENTREPRENEURS

 

UCONN sponsored the second Women Entrepreneurs Day. Jenny Lawton, CEO, MakerBot, World leader in 3D printing and serial entrepreneur and Dr. Linda Scott, DP World Chair for Entrepreneurship and Innovation, University of Oxford, were guest speakers. Becker Associates LLC provided guidance and strategic marketing consultation.

 

 

 

 

PRESS RELEASE #20143

For Immediate Release

www.WomenInToys.com

WALMART EVENT

DALLAS TOY PREVIEW 2014

EMPOWERMENT

 

 

BECKER ASSOCIATES ANNOUNCES EXPANDED WALMART - WIT EMPOWERMENT PROGRAM

 

"The WIT’s Empowerment Workshop builds upon the success of a program spearheaded by WIT board member, Patti Becker. The WIT-Walmart Women’s Global Economic Empowerment Initiative program started two years ago and to date more than 120 women have pitched 500 concepts to 20 Walmart buyers to take advantage of Walmart’s $20 billion business initiative to expand and diversify their supplier base. Many WIT members have had success with this program including Jodi Norgaard, CEO of Dream Big Toy company has completed a summer regional market test for her GoGo Sports Dolls and is launching into more stores this fall."

 

Walmart Women's Economic Empowerment and Supplier Diversity 4/2/14   https://youtu.be/SNM2zRe5Rb8

 

 

 

 

PRESS RELEASE #20142

For Immediate Release

www.WomenInToys.com

WALMART EVENT

TOY FAIR 2014

EMPOWERMENT

 

 

BECKER ASSOCIATES EXPANDS WALMART - WIT EMPOWERMENT PROGRAM

 

Over 100 Women-Owned-Businesses have pitched their products to 20 Walmart buyers during two all-day sessions at 2013 and 2014 Toy Fairs, so far,  resulting in several dozen listings online and several Walmart store brand listings!  The program was envisioned by Patti Becker, Past-President of WIT and current Chair of the WIT Advisory Board. WOB Entrepreneur Debra Sterling, engineer & founder of GoldieBlox, who created a buzz by raising over $250,000 on Kickstarter and additional Venture Capital money provided a wealth of information to a roomful of aspiring Women-Owned-Businesses. Julia Prim provided solid information and statistics about Venture Capital and the dearth of women on boards (7%) and raising VC money (less than 4%).  Anne Marie Kehoe provided tips on  'Selling to Walmart' and thanked Women in Toys for providing a pilot program for many other Walmart departments looking to expand their supplier base. 

 

Walmart Women's Supplier Summit Video

https://youtu.be/iZxk1l5QJD0

 

 

 

 

PRESS RELEASE #2014

For Immediate Release

ANIMATION VIDEOS

 

BECKER ASSOCIATES CREATES ANIMATION VIDEOS

AS EXECUTIVE PRODUCER

 

BECKER ASSOCIATES EXECUTIVE PRODUCES ANIMATION VIDEOS
 
               GREEN KIDS CLUB GORILLA’S ROAR:  http://youtu.be/bx1OK3IFrkc
 
               GREEN KIDS CLUB GREEN SPRING:  http://youtu.be/xuXAn16OTm0
 
               GREEN KIDS CLUB TRAILER:    http://youtu.be/q8e-yrW9JoY
 
               NURSE NICOLE THEME SONG:   
https://www.youtube.com/watch?v=PAsB2358JyA

 

  Nurse products for kids   

 

 

 

PRESS RELEASE  20141

For Immediate Release

KIDSCREEN SUMMIT SPEAKER AND MENTOR

 

 

BECKER RETURNS TO KIDSCREEN SUMMIT AS INVITED GUEST SPEAKER AND LICENSING MENTOR

 

 

Patti Becker - Kidscreen Summit 2014
www.summit.kidscreen.com/2014/speakers/880055/pattibecker/


Speakers - Kidscreen Summit 2014
www.summit.kidscreen.com/2014/speakers


Mentor Meeting: Licensing - Kidscreen Summit 2014
www.summit.kidscreen.com/2014/sessions/66143/mentormeetinglicensing


Kidscreen Summit 2014
www.summit.kidscreen.com/2014/agenda/expanded

 

 

 

 

PRESS RELEASE #20132

For Immediate Release

MENTOR

 

 

BECKER ASSOCIATES IS PLEASED TO ANNOUNCE STUYVESANT HIGH SCHOOL MENTORSHIP

 

NEW YORK, NY   Patti Becker to be Guest Speaker at Stuyvesant High School on "Teen Entrepreneurship".  Slide show available on LinkedIN.com/in/pattibecker. 

 

How We Are Learning to Start a Toy Company
http://flipncheck.tumblr.com/post/68078865673/a-toy-business-consultant-shares-her-expertise

 

Nov 20, 2013
"The not-for-profit group, Teen Entrepreneur Boot Camp, started a toy [...] entrepreneurship to high school students, and to fund the program [...] Patti Becker came in to talk to Toys By Teens and Stuyvesant's Wall Street class."

 

 

 

 

 

PRESS RELEASE #20131

For Immediate Release

WWW.WOMENINTOYS.COM

WALMART EVENT

TOY FAIR 2013

EMPOWERMENT

 

 

BECKER ASSOCIATES PILOTS WALMART - WIT EMPOWERMENT PROGRAM

 

55 Women-Owned-Businesses pitched their products to 11 Walmart buyers during Toy Fair, resulting in several dozen listings online and in Walmart!  The program was envisioned by Patti Becker, Past-President of WIT and current Chair of the WIT Advisory Board. WOB Entrepreneurs Amy Pennington and Carol Fenster, who have successfully navigated 'Selling to Walmart' provided highly sought after tips during their talks prior to the event. Walmart's SVP Toys, Anne-Marie Kehoe provided valuable guidance as to what Walmart was looking for.  TIA's Carter Keithley and Marian Bossard donated a large space at Javits so privacy during the pitches would be possible. The WIT-Walmart Women’s Global Economic Empowerment Initiative program was initially pitched to Laura Phillips, SVP Toys at Walmart, who agreed that WIT-Walmart would be a wonderful strategic partnership to build on Walmart’s $20 billion business initiative to expand and diversify their supplier base. The 55 women were empowered by pitching their concepts to Walmart buyers. Many WIT members have had success with this program including Raquel Taylor and Jodi Norgaard, CEO of Dream Big Toy company both of whom are launching into Walmart stores.

 

 

PITCH TIPS from the largest retailer in the world for an event I conceived!

 

WALMART SUPPLIER DIVERSITY EVENT (Toy Fair 2013): 

https://youtu.be/qGb-mCx5CqE 

 

 

 

 

 

PRESS RELEASE  #20111

For Immediate Release

TAGIE AWARD WINNER!

 

 

James R. Becker (1921 - 2011)
Tagie Award Winner IN MEMORIAM, 2011
The TAGIE Awards are part of Chicago Toy & Game Week.
Copyright 2008-2014 Chicago Toy & Game Group Inc.

James R. Becker (1921 - 2011) VIDEO:
http://www.tagieawards.com/nominees-and-recipients/becker-james-r

 


 

For over 55 years, Jim Becker devoted his energy and life’s blood to developing and licensing products in the Toy Industry. He helped create global licensing as we know it today. By creating Gumby and Pokey merchandise from a TV Show, he helped spawn an $80 billion Licensing Industry. He recognized and created many trends, like Gumby & Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Nerf Ping Pong, Battle Dome and The Betsy McCall Fashion Designer Set. Before Jim, no one adapted items made for the US to appeal and sell in foreign markets, including the most difficult of all to penetrate, Japan. He also innovated the concept of developing and marketing Japanese and European toys and games for the American market. In those days, the 1940s-1970s, global marketing didn’t exist; global companies didn’t exist, and neither Hasbro nor Mattel had worldwide distribution or subsidiaries in most foreign markets.

James R. Becker, together with his company Anjar Co., was instrumental in introducing OTHELLO to the U.S. and worldwide market outside of Japan; organizing the WOC; and successfully licensing, marketing, promoting, advertising, merchandising and popularizing OTHELLO around the world outside of Japan. One of the most popular games of all time, Othello is rich in strategy, but still approachable by the casual player. Othello was first introduced in Japan in 1973, by Tsukuda Original Co. In 1975, the international licensing company Becker founded, Anjar Co., licensed Othello to Gabriel Industries for the U.S. market and, subsequently, Anjar licensed Othello around the world outside of Japan. Becker also encouraged Othello licensees to use the tagline, “A Minute to Learn... A Lifetime to Master.”

 

Today, Othello Associations exist in over 40 different countries. Othello has been sold in over 100 different countries, making it the most successfully licensed strategy game in the world. In 1977, Anjar organized the first World Othello Championship™ (WOC), bringing together the world’s top Othello players. The World Othello Championship has been held in the U.S. every 10 years.
 

 

Othello® has appeared in virtually every format as these platforms have become available including: Atari 2600, Nintendo, Super Nintendo, Gameboy, computer CD-ROM games, coin-op arcade machines, and handheld electronic games. Othello was licensed to Bandai in Europe and the U.S. for cell phone games.

Othello was recognized by Playthings Magazine, the principle Toy Industry publication, as one of the ‘Classic Toys and Games of the 20th Century’ still in production. Other prestigious awards that Othello has won include the Parents’ Choice Classic Toy Award and Games Magazine’s Hall of Fame. In 2005, in recognition of Jim’s lifetime achievements, Becker was the recipient of the prestigious International Designers & Inventors of Toys Award.

In addition, Jim developed Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Milk Bottle, Nerf Ping Pong, Elmo’s Trike, Barbie ‘Really Works’ Activity Toys, ‘Land Before Time’ Hand Puppets, Shirt Pocket Games, GI Joe Earthquake Vehicle, Teenage Mutant Ninja Turtle Foldable Flying Saucers, the Betsy McCall Fashion Designer Set, Grabbin’ Dragons and hundreds of others.

Jim used his expertise, his charisma, his sense of humor and the strength of his personal relationships to create one of the most successful product development and licensing companies in the world, Anjar, an acronym for Jim’s four sons: Arto, Neil, Jonathan and Roger.

As Rockwell Kent, the famous American artist and illustrator of Herman Melville’s novel ’Moby Dick’, wrote about Jim in his autobiography ‘It’s Me O Lord’, Jim Becker was “one who has known and followed the way to…the hearts of countless children at Christmas time”.

 

He has been an inspiration and mentor to his family and countless others. His integrity is such that when a 'street inventor' calls the TIA or a major company trying to show a new product concept, they are often referred to Anjar Co. It’s a rare person who has not played with at least one of the toys Jim made famous. Whether it is Gumby, Pokey, Barrel of Monkeys, the Disappearing Magic Baby Bottle, or Othello, Jim has touched the lives of so many.
 

 

In 2005, in recognition of Jim Becker’s lifetime achievements, Becker was the recipient of the prestigious International Designers & Inventors of Toys Award.

 

Jim is survived by his wife of 57 years, Frances, children. Arto (Beverly), Jonathan (Patti) and Roger, grandchildren Neil, Stephanie, Talia, Isaac, Michael, Julie, Haylee, and Noah and great grandson Eversmith.

 

 

 

 

PRESS RELEASE

For Immediate Release

 

Becker Chairs Advisory Board of

Women in Toys, Licensing and Entertainment (WIT)

 

Patti Becker is the Past President of Women in Toys, Licensing and Entertainment (WIT) and Chair of the Advisory Board. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, 35x increased membership and 500% growth in funding.  Patti created and implemented the 5 year WIT strategic marketing plan, which she implemented during the 5 years she was President of WIT. She also created a stellar Advisory Board while she was President, which added prestige to the organization. In addition, she created an annual Nuremberg WIT event featuring NPD Industry Research. 

 

 

 

 

PRESS RELEASE #20092

For Immediate Release

 

 

BECKER ASSOCIATES RECEIVES PHILANTHROPY AWARD

 

BECKER ASSOCIATES LLC is the proud recipient of a prestigious Philanthropy Award from the Toy Industry Foundation.

 

 

 

 

PRESS RELEASE #20091

For Immediate Release

 

 

BECKER ASSOCIATES RECEIVES “OUTSTANDING LICENSING AGENT” AWARD

 

BECKER ASSOCIATES LLC is the proud recipient of the prestigious “OUTSTANDING LICENSING AGENT” award from Women in Toys, Licensing and Entertainment.

 

 

 

 

PRESS RELEASE #20039

For Immediate Release

LICENSING INTL

JAVITS CONVENTION CENTER

BOOTH  #4335 

       

 

OTHELLO® RECEIVES DR. TOY’S 'BEST CLASSIC TOYS' AWARD

 

STAMFORD, CT  (April, 2003) - The Toy Industry celebrated its 100th anniversary in 2003.  Othello®: manufactured by Mattel has been selected by Dr. Toy as one of the Best Classic Toys.

 

What is a classic toy?  

Stevanne Auerbach, aka Dr. Toy says, “Classic toys are lasting favorites of those children who played with them. They are toys that are enduring, encourage your child's involvement, are “child-powered” and of course fun.  [Dr. Toy has] carefully surveyed the toy marketplace to collect a range of great classic toys. There are 33 winners of 'Dr. Toy's Best Classic Toy Product' Search.”

 

James R. Becker, together with his company Anjar Co., has marketed, licensed, promoted, and popularized Othello® Branded products around the world outside Japan since 1975. It is positioned for children 8-12 and costs about $14.99 at retail.  One of the most popular games of all time, Othello is rich in strategy, but still approachable by the casual player. Othello was first introduced in Japan in 1973, by Tsukuda Original Co. In 1975, the international licensing company Becker founded, Anjar Co., licensed Othello to Gabriel Industries for the U.S. market and, subsequently, Anjar licensed Othello around the world outside of Japan, organized the WOC; and successfully licensed, marketed, promoted, advertised, merchandised and was instrumental in popularizing OTHELLO around the world, outside of Japan. Becker also encouraged Othello licensees to use the tagline, “A Minute to Learn... A Lifetime to Master.” 

 

 

 

Press Release 20038

For Immediate Release

TOY FAIR

Javits Convention Center

Booth  #4335

 

 OTHELLO® NAMED TO TOY INDUSTRY ASSOCIATION'S

TOP 100 TOYS OF THE CENTURY LIST

 

HIGHLIGHTING 100 OF THE CENTURY'S MOST TREASURED TOYS

Toy Industry Association Announces Its "Century of Toys List"
List Highlights One Hundred of the Century's Most Treasured Toys

Business, Entertainment & Feature Editors

As Part of the American International TOY FAIR Centennial Celebration

 

From Lionel trains to Lite-Brite, there's a toy on this list for everyone. Toy Industry Association (TIA) has released a list of one hundred of the industry's most memorable and creative toys from the past century. The list is part of the industry's celebration of the 100th Anniversary of American International TOY FAIR held in New York City. Fashioned to highlight momentous toys from the past 100 years, the list will set the stage for a week of activities that salute the history and inventiveness of the toy industry.

TIA has owned and managed the American International TOY FAIR since 1932 and is honored to acknowledge the power of toys and play for children the world over. Only a small fraction of successful and innovative products that have been introduced during the last 100 years are featured on the "Century of Toys List," which consists of unforgettable products from all types of play including activity sets, board games, dolls, ride-on toys, action figures and more.

"As we celebrate the 100th anniversary of TOY FAIR, this list allows us to pay tribute to the toys that have brought joy and happiness to children for decades. By looking through the Century of Toys list, people of all ages will be reminded of the thrill that toys have contributed to their lives," said Neil Friedman, Chairman of TIA and President of Mattel's Fisher-Price Brands. "By looking at this list, we'll all be wondering which toys previewed during TOY FAIR will be honored throughout the next century," he continued.

Selecting toys for the Century of Toys List involved a very stringent review process, which began with a list of criteria to establish the benchmark. With an initial list in hand, a variety of veterans throughout the industry, including members of the Toy Industry Hall of Fame, toy design professionals, and the TIA Executive Committee were involved to narrow down the list of 100, and helping to ensure the integrity of the list.

"The 100th anniversary of TOY FAIR in New York City affords us the perfect opportunity to honor our industry's vast contributions through the many toys and playthings introduced over the past century," said Thomas Conley, President, TIA. "Because TOY FAIR is known as the premier toy show in the world, we can't help but experience a sense of wonder and excitement as we anticipate the many ways the toy industry will captivate the imagination of children in the years ahead," he concluded.

The public is invited to view the list at their leisure, by visiting TIA's website: www.toy-tia.org.

TIA, formerly known as Toy Manufacturers of America (TMA), was established in 1916 as the trade association for North American producers and importers of toys, games and entertainment products for children and families. TIA also owns and operates American International TOY FAIR, a trade-only event, held each February at the Javits Convention Center and at showrooms in Manhattan's Toy District.

 

Toy Industry Association, Inc.

Century of Toys List

 

 

Year Introduced

Product Name

Manufacturer at time of Introduction

Current Manufacturer

~~~~~~~~~~~~~~~~~~~~

1900 Lionel Trains Lionel LLC

Lionel LLC

 

1903 Crayola Crayons

Binney & Smith, Inc.

 

1903 Flinch Card Game

Flinch Game Company

Winning Moves, Inc. (license of Hasbro, Inc.)

 

1903 Teddy Bears

Ideal

Commonwealth, Gund, Russ Berrie and others

 

1906 Model T Ford

Tootsietoy/diecast car Strombecker Corp.

Strombecker Corp.

 

1913 Erector Sets

A.C. Gilbert

BRIO Corporation

 

1913 Tinkertoys

Toy Tinkers

Playskool, div. of Hasbro, Inc.

 

1915 Raggedy Ann doll

P.F. Volland

Knickerbocker Toy Co., Applause and

Playskool, div. of Hasbro, Inc.

 

1916 Lincoln Logs

John Lloyd Wright, Inc.

K'NEX Industries, Inc.

 

1917 Radio Flyer Wagon

Radio Flyer, Inc.

 

1923 Madame Alexander 

Madame Alexander collectible dolls

 

1929 Yo-Yo 

Duncan Toy Company

 

1930 Mickey Mouse (and Minnie) California Disney

plush dolls Stuffed Toys Consumer Products

 

1932 Tripoley Game

Cadaco, Inc.

 

1934 Sorry Game

Parker Brothers

Hasbro, Inc.

 

1935 Monopoly

Parker Brothers

Hasbro, Inc.

 

1937 Betsy Wetsy doll

Ideal

Mattel, Inc.

 

1938 View-Master

3-D Viewer View-Master

Fisher-Price, div. of Mattel, Inc.

 

1942 Nok-Hockey

Carrom Games

 

1947 Tonka Trucks

Hasbro, Inc.

 

1947 John Deere Die Cast

The Ertl Racing Tractor Company Champions

The Ertl Company

 

1947 Magic 8 Ball

Alabe Crafts

Mattel, Inc.

 

1948 Cootie

Schaper

Milton Bradley, div. of Hasbro, Inc.

 

1948 Scrabble Game

Selchow & Righter

Milton Bradley, div. of Hasbro, Inc.

 

1948 Slinky James Industries

James Industries

 

1949 Candy Land

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1949 Clue

Parker Brothers

Hasbro, Inc.

 

1950 Silly Putty

Peter Hodgson

Binney & Smith, Inc.

 

1951 Ginny Dolls

Vogue Doll Company

 

1952 Mr. Potato Head

Playskool

Playskool, div. of Hasbro, Inc.

 

1953 Colorforms

University Games

 

1953 LEGO Building Sets

LEGO Systems, Inc.

 

1954 Matchbox Cars

Lesney

Mattel, Inc.

 

1955 Wooly Willy

Smethport Specialty Company

 

1956 Play-Doh Kenner

Hasbro, Inc.

 

1956 Original Ant Farm

Uncle Milton Industries

 

1956 Yahtzee Game

E.S. Lowe

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1957 Corn Popper push toy

Fisher-Price

Fisher-Price, div. of Mattel, Inc.

 

1957 Frisbee

Wham-O

 

1958 Hula Hoop

Wham-O

 

1959 Barbie

Mattel, Inc.

 

1960 BRIO Classic Wooden Railway

BRIO Corporation

 

1960 Etch-A-Sketch

The Ohio Art Company

 

1960 Game of Life

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1961 Slip N' Slide

Wham-O

 

1961 Troll dolls

Thomas Dam, Inc.

 

1962 Chatter Telephone

Fisher-Price

Fisher-Price, div. of Mattel, Inc.

 

1963 Easy Bake Oven

Kenner

Hasbro, Inc.

 

1964 G.I. Joe

Hasbro, Inc.

 

1965 Creepy Crawlers

Mattel, Inc.

JAKKS Pacific

 

1965 Operation

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1965 See 'n' Say

Mattel, Inc.

 

1966 Twister

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1967 Battleship

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1967 Big Wheel ride-on

Marx Toys

Various manufacturers

 

1967 Ker Plunk

Ideal Toy Company

Mattel, Inc.

 

1967 Lite Brite

Hasbro, Inc.

 

1968 Hot Wheels and Racing Sets

Mattel, Inc.

 

1970 Nerf Balls

Parker Brothers

Hasbro, Inc.

 

1971 Mastermind

Invicta Plastics, Ltd.

Pressman Toys

 

1972 Uno Card Game International

Mattel, Inc. Games

 

1973 Shrinky Dinks

K&B Innovations

Spin Master Toys

 

1974 Dungeons and Dragons

TSR, Inc.

Wizards of the Coast, div. of Hasbro, Inc.

 

1974 Playmobil people & playsets

Playmobil

 

 

1975 Othello® Gabriel

Industries, Inc.

Mattel, Inc.

 

 

1976 Magna Doodle

Mego Toys

Fisher-Price, div. of Mattel, Inc.

 

1977 Star Wars action figures

Kenner

Hasbro, Inc.

 

1978 Hungry Hungry Hippos

Hasbro, Inc.

Milton Bradley, div. of Hasbro, Inc.

 

1978 Rubik's Cube

Ideal

Hasbro, Inc.

 

1978 Simon Electronic Game

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1979 Cozy Coupe Ride-On

Little Tikes

 

1979 Strawberry Shortcake

Kenner

Bandai

 

1982 Stompers die-cast vehicles

Schaper

 

1982 Trivial Pursuit

Selchow & Righter

Hasbro, Inc. 

 

1983 Cabbage Patch Kids

Coleco

Mattel, Inc.

 

1983 Care Bears

Kenner

Play Along

 

1983 My Little Pony

Hasbro, Inc.

 

1984 Transformers

Hasbro, Inc.

 

1985 Scruples Game

Henry Makow

Hasbro, Inc.

 

1985 Teddy Ruxpin

Worlds of Wonder

Hasbro, Inc.

 

1986 Pound Puppies Tonka

Mary Meyer

 

1987 Koosh Ball

OddzOn

Hasbro, Inc.

 

1987 Pictionary

The Games Gang

Hasbro, Inc.

 

1988 Teenage Mutant Ninja Turtles

Playmates Toys, Inc.

 

1989 Super Soaker

Larami

Hasbro, Inc.

 

1992 Barney the Dinosaur plush

The Lyons Group

Mattel, Inc.

 

1992 K'NEX Building Sets

K'NEX Industries, Inc.

 

1993 Magic Gathering: The collectible card game

Wizards of the Coast

Wizards of the Coast, div. of Hasbro, Inc.

 

1993 Mighty Morphin Power Rangers

Bandai

 

1995 Lamaze products

Learning Curve International

 

1996 Beanie Babies

Ty

 

1996 Tickle-Me Elmo

Tyco

Fisher-Price, Preschool div. of Mattel, Inc.

 

1997 Bass Fishin' Game

Radica Games, Ltd.

 

1997 Tamagotchi

Bandai

 

1998 Furby

Tiger Toys, div. of Hasbro, Inc.

 

1998 Rescue Heroes

Fisher-Price

Fisher-Price, div. of Mattel, Inc.

 

1999 Groovy Girls

Manhattan Toys

 

1999 LeapPad

LeapFrog

 

2000 Razor scooter

Razor

 

2001 Jumbo Music Block

Neurosmith

 

 

 

PRESS RELEASE #20037

For Immediate Release

LICENSING INTL

JAVITS CONVENTION CENTER

BOOTH # 4335

 

 

 

JAMES R. BECKER,

WORLD-FAMOUS TOY INVENTOR, GLOBAL LICENSOR, AND FOUNDER OF ANJAR CO., WHO LICENSED OTHELLO worldwide excluding Japan, WILL BE AT LICENSING INTL

 

For over 55 years, Jim Becker devoted his energy and life’s blood to developing and licensing products in the Toy Industry. He helped create global licensing as we know it today. By creating Gumby and Pokey merchandise from a TV Show, he helped spawn an $80 billion Licensing Industry. He recognized and created many trends, like Gumby & Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Nerf Ping Pong, Battle Dome and The Betsy McCall Fashion Designer Set. Before Jim, no one adapted items made for the US to appeal and sell in foreign markets, including the most difficult of all to penetrate, Japan. He also innovated the concept of developing and marketing Japanese and European toys and games for the American market. In those days, the 1940s-1970s, global marketing didn’t exist; global companies didn’t exist, and neither Hasbro nor Mattel had worldwide distribution or subsidiaries in most foreign markets.

James R. Becker, together with his company Anjar Co., was instrumental in introducing OTHELLO to the U.S. and worldwide market outside of Japan; organizing the WOC; and successfully licensing, marketing, promoting, advertising, merchandising and popularizing OTHELLO around the world outside of Japan. One of the most popular games of all time, Othello is rich in strategy, but still approachable by the casual player. Othello was first introduced in Japan in 1973, by Tsukuda Original Co. In 1975, the international licensing company Becker founded, Anjar Co., licensed Othello to Gabriel Industries for the U.S. market and, subsequently, Anjar licensed Othello around the world outside of Japan. Becker also encouraged Othello licensees to use the tagline, “A Minute to Learn... A Lifetime to Master.” Today, Othello Associations exist in over 40 different countries. Othello has been sold in over 100 different countries, making it the most successfully licensed strategy game in the world. In 1977, Anjar organized the first World Othello Championship™ (WOC), bringing together the world’s top Othello players. The World Othello Championship has been held in the U.S. every 10 years.

Othello® has appeared in virtually every format as these platforms have become available including: Atari 2600, Nintendo, Super Nintendo, Gameboy, computer CD-ROM games, coin-op arcade machines, and handheld electronic games. Othello was licensed to Bandai in Europe and the U.S. for cell phone games.

Othello was recognized by Playthings Magazine, the principle Toy Industry publication, as one of the ‘Classic Toys and Games of the 20th Century’ still in production. Other prestigious awards that Othello has won include the Parents’ Choice Classic Toy Award and Games Magazine’s Hall of Fame. In 2005, in recognition of Jim’s lifetime achievements, Becker was the recipient of the prestigious International Designers & Inventors of Toys Award.

In addition, Jim developed Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Milk Bottle, Nerf Ping Pong, Elmo’s Trike, Barbie ‘Really Works’ Activity Toys, ‘Land Before Time’ Hand Puppets, Shirt Pocket Games, GI Joe Earthquake Vehicle, Teenage Mutant Ninja Turtle Foldable Flying Saucers, the Betsy McCall Fashion Designer Set, Grabbin’ Dragons and hundreds of others.

Jim used his expertise, his charisma, his sense of humor and the strength of his personal relationships to create one of the most successful product development and licensing companies in the world, Anjar, an acronym for Jim’s four sons: Arto, Neil, Jonathan and Roger.


As Rockwell Kent, the famous American artist and illustrator of Herman Melville’s novel ’Moby Dick’, wrote about Jim in his autobiography ‘It’s Me O Lord’, Jim Becker was “one who has known and followed the way to…the hearts of countless children at Christmas time”.

His integrity is such that when a 'street inventor' calls the TIA or a major company trying to show a new product concept, they are often referred to Anjar Co.  It’s a rare person who has not played with at least one of the toys Jim made famous. Whether it is Gumby, Pokey, Barrel of Monkey, the Disappearing Magic Baby Bottle, or Othello, Jim has touched the lives of so many. 

Jim's newest project is the Annual Toy Industry Reunion held every December in Palm Beach, FL. This year 103 veterans of the Industry came together for the Fourth Annual Dinner to laugh and reminisce.
 

 

 

PRESS RELEASE #20036

For Immediate Release

LICENSING INTL

Javits Convention Center

Booth #4335

 

 

       

MARKETING GENIUS & GLOBAL LICENSOR OF OTHELLO, EXCLUDING JAPAN

AVAILABLE FOR AUTOGRAPHS

 

STAMFORD, CT - Becker Associates is proud to announce that James R. Becker, Founder of Anjar Co. who successfully marketed, licensed, promoted, and popularized Othello® Branded products around the world outside Japan since 1975, will be available for autographs from 9:00-9:30 a.m. June 10th, June 11th and June 12th at the Javits Licensing Show, Booth #4335

Jim will also be available each day from 2:00-2:30 p.m. to play Othello® with anyone who would like to challenge him to a game.

 

 

 

 

PRESS RELEASE #20035

For Immediate Release

LICENSING INTL

Javits Convention Center

Booth #4335

        

BECKER ASSOCIATES CHALLENGES YOU TO TRY TO BEAT THE GLOBAL LICENSOR OF OTHELLO®, EXCLUDING JAPAN
 

STAMFORD, CT  - Becker Associates is proud to announce that James R. Becker, Founder of Anjar Co. who successfully marketed, licensed, promoted, and popularized Othello® Branded products around the world outside Japan since 1975, will be available to play Othello® with anyone who would like to challenge him to a game June 10th, June 11th and June 12th at the Javits Licensing Show, from 2:00-2:30 p.m., Booth #4335. Jim will also be available for autographs from 9:00-9:30 a.m. each day. 

 

 

O

 

© 2002-2015 Becker Associates LLC. All Rights Reserved.
Baby Get Well, Battle Dome, Breaking Point, Cat and Mouse, Family Table Tennis, Fireball Island, Foldable Hip Hoop, Go for Broke, Goops, Got A Minute, Grand Master, IFO, Kaboomers, Match II, Mini Boomerang, Quick Quiz, Roll ‘n Paint, Shirt Pocket Games, Shirt Pocket Puzzles, Shot Glass Game, Sliders, Sparkle Art and Whiplash are trademarks of Anjar Co. Angel Cat Sugar is a trademark of Tact Communications. Othello and related trademarks are the property of MegaHouse Corp. Other trademarks are the property of their respective owners.

 

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