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BECKER ASSOCIATES: FULL SERVICE GLOBAL CONSULTING AND LICENSING AGENCY
ANJAR & BECKER ASSOCIATES: BRANDS BUILT TO LAST
OTHELLO RECEIVES DR. TOY’S 'BEST CLASSIC TOYS' AWARD
OTHELLO NAMED TO TIA'S TOP 100 TOYS OF THE CENTURY LIST
JAMES R. BECKER, WORLD-FAMOUS TOY INVENTOR AND GLOBAL LICENSOR WHO POPULARIZED OTHELLO 
MARKETING GENIUS, GLOBAL LICENSOR OF OTHELLO AVAILABLE FOR AUTOGRAPHS
TRY TO BEAT JAMES R. BECKER, LICENSOR OF OTHELLO  
INSTANT AND ONLINE LOTTERY GAMES AT LICENSING INTL
OTHELLO: LOTTERY GAME PROPERTIES
INSTANT AND ONLINE OTHELLO LOTTERY TO MDI ENTERTAINMENT
PLAYTHINGS:  IT'S 'TO BE' FOR OTHELLO MERCHANDISE
 
 
PRESS RELEASE #20152
Full Service Global Consulting and Licensing Agency
For Immediate Release
TOY FAIR
JAVITS CONVENTION CENTER
 
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About Becker Associates LLC

Becker Associates LLC is an award-winning, full service global brand extension and consulting agency growing our customers revenues through strategic and creative development of licensed products. We generate results quickly and cost-effectively for customers in consumer goods, management and health care, by providing strategic consulting services, branding, product development, animation, social media, IP rights negotiations, mentoring, and International licensing. We are recognized for the evergreen products we’ve developed, licensed, marketed or popularized, including:Othello, Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, TMNT Goops, Sliders, and Shirt Pocket Games, many of which have become familiar household names and sold millions of pieces! Our customers, including Mattel, Fisher-Price, Hasbro and Bandai, have distributed our products in over 100 countries through virtually every channel of retail distribution. Becker's products connect kids with their favorite licensed properties and characters in numerous categories. They have been co-branded with Disney, Sesame Street, Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, Angel Cat Sugar and Smiley. We are the proud recipient of the prestigious “OUTSTANDING LICENSING AGENT” award from Women in Toys, Licensing and Entertainment. We're passionate about mentoring and empowering entrepreneurs and have helped more than 100 women-owned businesses pitch their products to Walmart and Toys"R"Us buyers, resulting in several dozen listings. Recently published articles & talks include: Toy Safety http://viewer.zmags.com/publication/b1f8d1f9 for the JPMA'sAsk the Experts; The Licensing Business http://licensingbook.com/toy-licenses-different-perspectives by Lutz Muller in the Licensing Book. Moderator for the Walmart-WIT Women's Empowerment Program (2x). KidScreen Summit Speaker and Mentor (2x). Guest Speaker at Stuyvesant High School "Teen Entrepreneurship". Patti Becker is the Past President of Women in Toys, Licensing and Entertainment (WIT) and Chair of the Advisory Board. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, 35x increased membership and 500% growth in funding. Let us know how we can help you create, develop, source, license or market your consumer products and brands.

 
 
 
 
PRESS RELEASE #20151
Brands Built to Last
For Immediate Release
TOY FAIR
JAVITS CONVENTION CENTER
 
 
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About Becker Associates LLC

Becker Associates LLC is an award-winning, full service global brand extension and consulting agency growing our customers revenues through strategic and creative development of licensed products. We generate results quickly and cost-effectively for customers in consumer goods, management and health care, by providing strategic consulting services, branding, product development, animation, social media, IP rights negotiations, mentoring, and International licensing. We are recognized for the evergreen products we’ve developed, licensed, marketed or popularized, including:Othello, Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, TMNT Goops, Sliders, and Shirt Pocket Games, many of which have become familiar household names and sold millions of pieces! Our customers, including Mattel, Fisher-Price, Hasbro and Bandai, have distributed our products in over 100 countries through virtually every channel of retail distribution. Becker's products connect kids with their favorite licensed properties and characters in numerous categories. They have been co-branded with Disney, Sesame Street, Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, Angel Cat Sugar and Smiley. We are the proud recipient of the prestigious “OUTSTANDING LICENSING AGENT” award from Women in Toys, Licensing and Entertainment. We're passionate about mentoring and empowering entrepreneurs and have helped more than 100 women-owned businesses pitch their products to Walmart and Toys"R"Us buyers, resulting in several dozen listings. Recently published articles & talks include: Toy Safety http://viewer.zmags.com/publication/b1f8d1f9 for the JPMA'sAsk the Experts; The Licensing Business http://licensingbook.com/toy-licenses-different-perspectives by Lutz Muller in the Licensing Book. Moderator for the Walmart-WIT Women's Empowerment Program (2x). KidScreen Summit Speaker and Mentor (2x). Guest Speaker at Stuyvesant High School "Teen Entrepreneurship". Patti Becker is the Past President of Women in Toys, Licensing and Entertainment (WIT) and Chair of the Advisory Board. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, 35x increased membership and 500% growth in funding. Let us know how we can help you create, develop, source, license or market your consumer products and brands.

 

 
PRESS RELEASE #20039
For Immediate Release
LICENSING INTL
JAVITS CONVENTION CENTER
BOOTH  #4335 

       BECKER ASSOCIATES ANNOUNCES

OTHELLO RECEIVES DR. TOY’S 'BEST CLASSIC TOYS AWARD

STAMFORD, CT  (April, 2003) - The Toy Industry celebrated its 100th anniversary in 2003.  Othello, manufactured by Mattel has been selected by Dr. Toy as one of the Best Classic Toys.

What is a classic toy?  Stevanne Auerbach, aka Dr. Toy says, “Classic toys are lasting favorites of those children who played with them. They are toys that are enduring, encourage your child's involvement, are “child-powered” and of course fun.  [Dr. Toy has] carefully surveyed the toy marketplace to collect a range of great classic toys. There are 33 winners of 'Dr. Toy's Best Classic Toy Product' Search.”

Othello, licensed by Anjar, is positioned for children 8-12 and costs about $14.99 at retail.  Introduced in the United States in 1975, Othello celebrates its 40th Anniversary in 2014. 

 
 
 
 Press Release 20038
For Immediate Release
TOY FAIR
Javits Convention Center
Booth  #4335
 

 OTHELLO NAMED TO TOY INDUSTRY ASSOCIATION'S

TOP 100 TOYS OF THE CENTURY LIST

 

HIGHLIGHTING 100 OF THE CENTURY'S MOST TREASURED TOYS

Toy Industry Association Announces Its "Century of Toys List"
List Highlights One Hundred of the Century's Most Treasured Toys

Business, Entertainment & Feature Editors

As Part of the American International TOY FAIR Centennial Celebration

From Lionel trains to Lite-Brite, there's a toy on this list for everyone. Toy Industry Association (TIA) has released a list of one hundred of the industry's most memorable and creative toys from the past century. The list is part of the industry's celebration of the 100th Anniversary of American International TOY FAIR held in New York City. Fashioned to highlight momentous toys from the past 100 years, the list will set the stage for a week of activities that salute the history and inventiveness of the toy industry.

TIA has owned and managed the American International TOY FAIR since 1932 and is honored to acknowledge the power of toys and play for children the world over. Only a small fraction of successful and innovative products that have been introduced during the last 100 years are featured on the "Century of Toys List," which consists of unforgettable products from all types of play including activity sets, board games, dolls, ride-on toys, action figures and more.

"As we celebrate the 100th anniversary of TOY FAIR, this list allows us to pay tribute to the toys that have brought joy and happiness to children for decades. By looking through the Century of Toys list, people of all ages will be reminded of the thrill that toys have contributed to their lives," said Neil Friedman, Chairman of TIA and President of Mattel's Fisher-Price Brands. "By looking at this list, we'll all be wondering which toys previewed during TOY FAIR will be honored throughout the next century," he continued.

Selecting toys for the Century of Toys List involved a very stringent review process, which began with a list of criteria to establish the benchmark. With an initial list in hand, a variety of veterans throughout the industry, including members of the Toy Industry Hall of Fame, toy design professionals, and the TIA Executive Committee were involved to narrow down the list of 100, and helping to ensure the integrity of the list.

"The 100th anniversary of TOY FAIR in New York City affords us the perfect opportunity to honor our industry's vast contributions through the many toys and playthings introduced over the past century," said Thomas Conley, President, TIA. "Because TOY FAIR is known as the premier toy show in the world, we can't help but experience a sense of wonder and excitement as we anticipate the many ways the toy industry will captivate the imagination of children in the years ahead," he concluded.

The public is invited to view the list at their leisure, by visiting TIA's website: www.toy-tia.org.

TIA, formerly known as Toy Manufacturers of America (TMA), was established in 1916 as the trade association for North American producers and importers of toys, games and entertainment products for children and families. TIA also owns and operates American International TOY FAIR, a trade-only event, held each February at the Javits Convention Center and at showrooms in Manhattan's Toy District.

 

Toy Industry Association, Inc.
Century of Toys List
 
 
Year Introduced 
Product Name 
Manufacturer at time of Introduction 
Current Manufacturer
~~~~~~~~~~~~~~~~~~~~
1900 Lionel Trains Lionel LLC 
Lionel LLC
 
1903 Crayola Crayons Binney & Smith, Inc.
Binney & Smith, Inc.
 
1903 Flinch Card Game Flinch Game Company 
Winning Moves, Inc. (license of Hasbro, Inc.)
 
1903 Teddy Bears Ideal 
Commonwealth, Gund, Russ Berrie and others
 
1906 Model T Ford 
Tootsietoy/ Tootsietoy/diecast car Strombecker Corp. 
Strombecker Corp. 
 
1913 Erector Sets A.C. Gilbert 
BRIO Corporation
 
1913 Tinkertoys Toy Tinkers 
Playskool, div. of Hasbro, Inc.
 
1915 Raggedy Ann doll P.F. Volland 
Knickerbocker Toy Co., Applause and
Playskool, div. of Hasbro, Inc.
 
1916 Lincoln Logs John Lloyd Wright, Inc.
K'NEX Industries, Inc.
 
1917 Radio Flyer Wagon Radio Flyer, Inc. 
Radio Flyer, Inc. 
 
1923 Madame Alexander Madame Alexander 
collectible dolls MadameAlexander
 
1929 Yo-Yo Duncan Toy Company 
Duncan Toy Company
 
1930 Mickey Mouse (and Minnie) California Disney
plush dolls Stuffed Toys Consumer Products
 
1932 Tripoley Game Cadaco, Inc. Cadaco, Inc.
 
1934 Sorry Game Parker Brothers
Hasbro, Inc.
 
1935 Monopoly Parker Brothers
Hasbro, Inc.
 
1937 Betsy Wetsy doll Ideal 
Mattel, Inc.
 
1938 View-Master 
3-D Viewer View-Master 
Fisher-Price, div. of Mattel, Inc.
 
1942 Nok-Hockey Carrom Games 
Carrom Games
 
1947 Tonka Trucks Tonka 
Hasbro, Inc.
 
1947 John Deere Die Cast The Ertl Racing
Tractor Company Champions/
The Ertl Company
 
1947 Magic 8 Ball Alabe Crafts Mattel, Inc.
 
1948 Cootie Schaper 
Milton Bradley, div. of Hasbro, Inc.
 
1948 Scrabble Game Selchow & Righter
Milton Bradley, div. of Hasbro, Inc.
 
1948 Slinky James Industries
James Industries
 
1949 Candy Land Milton Bradley
Milton Bradley, div. of Hasbro, Inc.
 
1949 Clue Parker Brothers
Hasbro, Inc.
 
1950 Silly Putty Peter Hodgson 
Binney & Smith, Inc.
 
1951 Ginny Dolls Vogue Doll Company 
Vogue Doll Company
 
1952 Mr. Potato Head Playskool 
Playskool, div. of Hasbro, Inc.
 
1953 Colorforms Colorforms 
University Games
 
1953 LEGO Building Sets LEGO Systems, Inc. 
LEGO Systems, Inc.
 
1954 Matchbox Cars Lesney 
Mattel, Inc.
 
1955 Wooly Willy Smethport Specialty Company 
Smethport Specialty Company 
 
1956 Play-Doh Kenner 
Hasbro, Inc.
 
1956 Original Ant Farm Uncle Milton Industries
Uncle Milton Industries 
 
1956 Yahtzee Game E.S. Lowe 
Milton Bradley 
Milton Bradley, div. of Hasbro, Inc.
 
1957 Corn Popper push toy Fisher-Price 
Fisher-Price, div. of Mattel, Inc.
 
1957 Frisbee Wham-O 
Wham-O
 
1958 Hula Hoop Wham-O 
Wham-O
 
1959 Barbie Mattel, Inc. 
Mattel, Inc.
 
1960 BRIO Classic Wooden Railway
BRIO Corporation 
BRIO Corporation
 
1960 Etch-A-Sketch The Ohio Art Company
The Ohio Art Company 
 
1960 Game of Life Milton Bradley 
Milton Bradley, div. of Hasbro,
Inc.
 
1961 Slip N' Slide Wham-O 
Wham-O
 
1961 Troll dolls Thomas Dam, Inc. 
Thomas Dam, Inc.
 
1962 Chatter Telephone Fisher-Price 
Fisher-Price, div. of Mattel, Inc.
 
1963 Easy Bake Oven Kenner Hasbro, Inc.
 
1964 G.I. Joe Hasbro, Inc. Hasbro, Inc.
 
1965 Creepy Crawlers Mattel, Inc. 
JAKKS Pacific
 
1965 Operation Milton Bradley
Milton Bradley, div. of Hasbro, Inc.
 
1965 See 'n' Say Mattel, Inc. 
Mattel, Inc.
 
1966 Twister Milton Bradley 
Milton Bradley, div. of Hasbro, Inc.
 
1967 Battleship
Milton Bradley 
Milton Bradley, div. of Hasbro, Inc.
 
1967 Big Wheel ride-on Marx Toys 
Various manufacturers
 
1967 Ker Plunk Ideal Toy Company
Mattel, Inc.
 
1967 Lite Brite Hasbro, Inc. 
Hasbro, Inc.
 
1968 Hot Wheels and Racing Sets Mattel, Inc. 
Mattel, Inc.
 
1970 Nerf Balls Parker Brothers
Hasbro, Inc.
 
1971 Mastermind Invicta Plastics, Ltd.
Pressman Toys
 
1972 Uno Card Game International 
Mattel, Inc. Games
 
1973 Shrinky Dinks K&B Innovations 
Spin Master Toys
 
1974 Dungeons and Dragons TSR, Inc. 
Wizards of the Coast, div. of Hasbro, Inc.
 
1974 Playmobil people & Playmobil Playmobil
playsets
 
1975 Othello Gabriel 
Industries, Inc.
Mattel, Inc.
 
1976 Magna Doodle Mego Toys 
Fisher-Price, div. of Mattel, Inc.
 
1977 Star Wars action figures Kenner Hasbro, Inc.
 
1978 Hungry Hungry Hippos Hasbro, Inc. 
Milton Bradley, div. of Hasbro, Inc.
 
1978 Rubik's Cube Ideal Hasbro, Inc.
 
1978 Simon Electronic Game Milton Bradley
Milton Bradley, div. of Hasbro, Inc.
 
1979 Cozy Coupe Ride-On Little Tikes Little Tikes
 
1979 Strawberry Shortcake Kenner Bandai
 
1982 Stompers die-cast vehicles Schaper 
None
 
1982 Trivial Pursuit Selchow & Righter
Hasbro, Inc. 
 
1983 Cabbage Patch Kids Coleco 
Mattel, Inc.
 
1983 Care Bears Kenner Play Along
 
1983 My Little Pony Hasbro, Inc. 
Hasbro, Inc.
 
1984 Transformers Hasbro, Inc. 
Hasbro, Inc.
 
1985 Scruples Game Henry Makow 
Hasbro, Inc.
 
1985 Teddy Ruxpin Worlds of Wonder
Hasbro, Inc.
 
1986 Pound Puppies Tonka
Mary Meyer
 
1987 Koosh Ball OddzOn 
Hasbro, Inc.
 
1987 Pictionary The Games Gang
Hasbro, Inc.
 
1988 Teenage Mutant Ninja Turtles Playmates Toys, Inc.
Playmates Toys, Inc. 
 
1989 Super Soaker Larami 
Hasbro, Inc.
 
1992 Barney the Dinosaur plush The Lyons Group

Mattel, Inc.

 

1992 K'NEX Building Sets K'NEX Industries, Inc.
K'NEX Industries, Inc. 
 
1993 Magic Gathering: The collectible card game Wizards of the Coast
Wizards of the Coast , div. of Hasbro, Inc.
 
1993 Mighty Morphin Power Rangers Bandai 
Bandai
 
1995 Lamaze products Learning Curve 
Learning Curve International International
 
1996 Beanie Babies Ty Ty
 
1996 Tickle-Me Elmo Tyco 
Fisher-Price, Preschool div. of Mattel, Inc.
 
1997 Bass Fishin' Game Radica Games, Ltd.,
Radica Games, Ltd. 
 
1997 Tamagotchi Bandai Bandai
 
1998 Furby Tiger Toys 
Tiger Toys, div. of Hasbro, Inc.
 
1998 Rescue Heroes Fisher-Price 
Fisher-Price, div. of Mattel, Inc.
 
1999 Groovy Girls Manhattan Toys 
Manhattan Toys
 
1999 LeapPad LeapFrog LeapFrog
 
2000 Razor scooter Razor Razor
 
2001 Jumbo Music Block Neurosmith Neurosmith
 
 
 

PRESS RELEASE #20037

For Immediate Release
 
LICENSING INTL
JAVITS CONVENTION CENTER
BOOTH # 4335
 

BECKER ASSOCIATES IS PLEASED TO ANNOUNCE THAT JAMES R. BECKER,

WORLD-FAMOUS TOY INVENTOR AND GLOBAL LICENSOR WHO POPULARIZED  OTHELLO, WILL BE AT LICENSING INTL

STAMFORD, CT  - Becker Associates is pleased to announce that James R. Becker will be at Licensing International, Booth # 4335.

JAMES R. BECKER

For over 55 years, Jim Becker has devoted his energy and life's blood to developing and licensing products in the Toy Industry.  He helped create global licensing as we know it today.  Before Jim, no one redeveloped items made for the US and modified them to appeal and sell in foreign markets, including the most difficult of all to penetrate, Japan.  He also innovated the concept of adapting Japanese and European toys and games for the American market.  In those days, the 1940s-1970s, global marketing didn't exist; global companies didn't exist and neither Hasbro nor Mattel had worldwide distribution or subsidiaries in most foreign markets; they used sub-licensees.  

When Othello® was first created by Japanese game enthusiast, Goro Hasegawa in 1971, he chose one of the leading toy inventors in the world, James R. Becker, to help him market the game.  Inspired by the ancient Japanese strategy game 'Go', Hasegawa sought to create a game that was rich in strategy, but still approachable by the casual player.  Becker simplified the game play, coined the tagline, ‘A Minute to Learn…A Lifetime to Master’® and named this new game after Shakespeare's classic play, because of the black and white chips.  Othello® was first introduced in Japan in 1973, by Tsukuda Original Co., who at Becker’s suggestion organized the Japanese Othello® Association.  Today, Othello®Associations exist in over 20 different countries.  In 1975, Anjar licensed the item to Gabriel Industries for the U.S. market.  Othello has now become one of the best-selling classic, licensed strategy games of all time.  In 1977, Becker organized the first World Othello Championship™, bringing together many licensees from all over the world to share ideas, advertising and marketing strategies on an annual basis.

The Othello Brand can now be found on merchandise that includes Othello Slot Machines manufactured by IGT, the largest slot machine manufacturer in the world. The Othello Slot Machine has been nominated for the Top 20 Most Innovative Gaming Products of 2002.  The Othello brand can also be found on Othello® Instant and Online Lottery Tickets, which Becker Associates recently licensed to MDI Entertainment. The brand also includes Parity, the Othello Card Game and Othello Key Chains. Since its introduction, Othello has appeared in virtually every format as these platforms have become available including Atari 2600, Nintendo, Super Nintendo, Gameboy, computer CD-ROM games, coin-op arcade machines, and handheld electronic games.  Recently, Othello was recognized by Playthings Magazine, the principle Toy Industry publication, as one of the ‘Classic Toys and Games of the 20th Century’ still in production.  Other prestigious awards that Othello has won include the Parents’ Choice Classic Toy Award and Games Magazine's Hall of Fame. Othello game sales have exceeded $600 million and more than 40 million games have been sold in over 100 different countries, making Othello the most successfully licensed strategy game in the world. 

Jim created the concept of World Othello Championships and Othello Victory Dinners.  The 26th Annual World Othello Championship was held November 2002, in Amsterdam, the Netherlands.  Fifty-two contestants representing 19 countries competed for prize money and the coveted 'Othello Cup'.  I remember twenty-five years ago, the Victory Dinners would be comprised of a room filled with Presidents from major toy companies around the world, watching a reel of Othello TV commercials in as many languages as the countries they represented, discussing their strategies for Othello-- comparing what worked and what didn't-- and adapting successful Othello marketing strategies for their own country. 

Jim Becker was a pioneer representing Japanese products in the U.S. This approach was brilliant and unprecedented.  He also partnered with inventors and manufacturers to develop and represent their ideas for licensing around the world. 

Prior to founding Anjar, Jim was President of the Lakeside Toys, where he worked for Zom Levine, one of many bosses, including Mort Levy and Jerry Fryer, who went on to become lifelong friends.  At Lakeside, Jim developed another innovative product that BECAME A CATEGORY.  Based on the TV show, and working with Art Clokey, Jim developed Gumby and Pokey which were an instant success.  These toys were extended to include a multitude of licenses including Bozo, Laurel and Hardy, and others, and along with Barrel of Monkeys became another craze created by Jim in the 1960s.

In addition to Othello, Gumby, Pokey and Barrel of Monkeys, Jim’s other product development credits include the Disappearing Magic Milk Bottle, as well as Nerf Ping Pong, Elmo’s Trike, Barbie ‘Really Works’ Activity Toys, and ‘Land Before Time’ Hand Puppets, Shirt Pocket Games, GI Joe Earthquake Vehicle, Teenage Mutant Ninja Turtle Foldable Flying Saucers, the Betsy McCall Fashion Designer Set, Grabbin’ Dragons and over 500 others. 

Jim used his expertise, his charisma, his sense of humor and the strength of his personal relationships to create one of the most successful product development and licensing companies in the world, Anjar Inc.  Anjar is an acronym for Jim's four sons: Arto, Neil, Jonny and Roger.  He has been an inspiration and mentor to me, his sons and countless others. His integrity is such that when a street inventor calls the TIA or a major company trying to show a new product concept, they are often referred to Anjar Co.  It’s a rare person who has not played with at least one of Jim's famous toys, Whether it is Gumby, Pokey, Barrel of Monkeys or Othello, he has touched the lives of so many. 

Jim's newest project is the Annual Toy Industry Reunion held every December in Palm Beach, FL. This year 103 veterans of the Industry came together for the Fourth Annual Dinner to laugh and reminisce.

Married for over 49 years to Frances, his son, Jonathan is now a principal at Anjar Co. and continues to uphold his high business ethics, principles and integrity.  Following World War II, Jim Becker’s initiatives sparked the beginnings of modern product licensing from the Orient to the U.S., Europe and the rest of the World, changing the industry in a profound way. 

 

PRESS RELEASE #20036
For Immediate Release
LICENSING INTL
Javits Convention Center
Booth #4335
 

       BECKER ASSOCIATES ANNOUNCES

MARKETING GENIUS, GLOBAL LICENSOR OF OTHELLO

AVAILABLE FOR AUTOGRAPHS

STAMFORD, CT - Becker Associates is proud to announce that James R. Becker, the global licensor of Othello, Founder of Anjar Co. and former President of Lakeside Toys, will be available for autographs from 9:00-9:30 a.m. June 10th, June 11th and June 12th at the Javits Licensing Show,Booth #4335

Jim will also be available each day from 2:00-2:30 p.m. to play Othello with anyone who would like to challenge him to a game to celebrate the introduction of Othello Instant and Online Lottery Gamesand Othello Slot Machines by IGT, the world's biggest slot machine manufacturer.

 

 

 

PRESS RELEASE #20035
For Immediate Release
LICENSING INTL
Javits Convention Center
Booth #4335

        BECKER ASSOCIATES CHALLENGES YOU TO TRY TO BEAT THE GLOBAL LICENSOR OF OTHELLO®  

STAMFORD, CT  - Becker Associates is proud to announce that James R. Becker, the global licensor  of Othello, Founder of Anjar Co. and former President of Lakeside Toys, will be available to play Othello with anyone who would like to challenge him to a game June 10th, June 11th and June 12th at the Javits Licensing Show, from 2:00-2:30 p.m., Booth #4335

Jim will also be available for autographs from 9:00-9:30 a.m. each day. 

 
 

 

Press Release #20034
For Immediate Release
LICENSING INTL
JAVITS CONVENTION CENTER
BOOTH # 4335

INSTANT AND ONLINE LOTTERY GAMES AT LICENSING INTL

STAMFORD, CT - Othello Instant and Online Lottery Games, Othello Slot Machines and Othello CD-ROM Games will join Othello Board Games, Handheld Electronic Games, Computer Gamesand Othello Key Chains in an expanded line of Othello Brand Merchandise.

Playthings Magazine recently selected Othello in their list of ‘Classic Toys of the 20th Century’. Othello was also featured in the T.O.T.Y. Awards slide show; and has been recognized as a classic game in the book recently published by the Toy Industry Association, Toys: Celebrating 100 Years of the Power of Play, and been included in TIA’s list: ‘100 of the Century’s Most Treasured Toys’, in addition to garnering other prestigious awards, such as the Parents’ Choice ‘Classic Toy Award’ and GamesMagazine’s ‘Hall of Fame’. The Othello Slot Machine was awarded ‘Top 20 Most Innovative Gaming Products’.

Othello was brought to James R. Becker in the early 1970s. In 1975, Anjar licensed the item to Gabriel Industries for the U.S. market. Known as ‘The Game of Games’ and taking ‘A Minute to Learn…A Lifetime to Master’, Othello has become one of the best-selling, licensed strategy games of all time! James R. Becker, the international licensor who popularized the game, will be at Booth #4335 for autographs.

 
 
 

MDI Press Release 1242002

 

Othello®: The World's Best Selling Licensed Strategy Game

Lands in MDI Entertainment's Portfolio of Lottery Game Properties

HARTFORD, CT - MDI Entertainment, Inc. (OTC BB: LTRY) announced its acquisition of exclusive marketing rights to instant and online lottery games for Othello®, the best-selling, licensed strategy game in the world.

Immensely popular amongst game enthusiasts, Othello® has sold more than 40 million units worldwide, according to Anjar Co., the game's international licensor. MDI signed a three year agreement for territories that include the United States, Canada, Mexico, Australia, England, Ireland, France, Germany, Norway and Sweden.

"An engaging strategy game with a huge and loyal following, Othello® presents the opportunity for a new and unique genre in the lottery game arena," said Steven Saferin, President and CEO of MDI Entertainment, a leader in licensed lottery promotions for more than 15 years.

"In addition, we have the situation in which hundreds of thousands of Othello® enthusiasts may be introduced to Lottery games while millions of loyal lottery players may be introduced to the popular board game," Mr. Saferin said.

James R. Becker, one of the leading toy inventors in the world, developed and marketed the game, popularizing it to become the best selling licensed strategy games of all time! Inspired by the ancient Japanese strategy game 'Go', he sought to create a game that was rich in strategy, but still approachable by the casual player. Becker simplified the game play, changed the starting position, coined the tagline, 'A Minute to Learn...A Lifetime to Master'® and named this new game after Shakespeare's classic play because of the black and white chips.

Othello® was first introduced in Japan in 1973 by Tsukuda Original Co., who at Becker's suggestion organized the Japanese Othello® Association. Today, Othello® Associations exist in over 20 different countries.

In 1977, Becker organized the first World Othello Championship, bringing together licensees from all over the world to share ideas, advertising, promotional and marketing strategies on an annual basis. Becker often referred to the WOC as a mini-U.N. where players and licensees alike from around the world could exchange ideas.

The 26th Annual World Othello Championship(tm) was held in Amsterdam in 2002, with 52 contestants representing 19 countries competing for thousands of dollars in prizes and the coveted 'Othello Cup'. No other licensed game can boast this number of consecutive world championship tournaments.

The publicity that these tournaments have created has been extraordinary! In 1979, during the 4th World Othello Championship in Rome, Becker arranged a private audience with the Pope at the Vatican, and presented a custom-made Othello game. The Pope said he was a big fan of Othello!!

MDI has the largest and most experienced team of national and international lottery sales and marketing experts, and they are already creating lottery ticket designs, game play styles, exciting prize packages and blockbuster promotions for this property.

******

MDI is a global leader in licensed lottery games and promotions. Lottery game themes and ticket designs make prominent use of MDI's widely recognized brands, cultural icons and celebrities through MDI's exclusive brands licensing programs. In addition to cash prizes, official logo and nostalgic merchandise and memorabilia are selected by the lotteries for prize packages. Instant winners, and second chance winners from bonus drawings, can land the additional prizes with non-winning tickets and special entries, all adding extra value to the lottery tickets.

MDI lottery brand licenses and turnkey promotions provide lotteries with most of the labor intensive tasks that accompany mass market merchandise prize management and fulfillment, and secure, random drawings.

MDI's services also include game and ticket design, merchandise prize fulfillment, management of second-and third-chance draws, fully-staffed customer service, coordination of winner travel & accommodations, staff training, advertising and marketing support, consumer research and Internet marketing and advertising.

The company's portfolio of licensed lottery properties includes but is not limited to NBA/National Basketball Association, Betty Boop™, Elvis Presley®, I Love Lucy®, Magic 8 Ball®, FIFA World Cup™ Soccer, Universal Studios Monsters™, SPAM , The Hulk™, The Honeymooners™, Louisville Slugger®, Pink Panther™, Wheel of Fortune®, Jeopardy!®, Harley-Davidson®, The Hollywood Sign™ and Hollywood Walk of Fame™, Ray Charles, Hollywood Squares™, TABASCO®, Lionel®, and race car drivers including Jeff Burton®, Mark Martin®, Matt Kenseth®, and Bill Elliott®.

 

 

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by MDI) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the lottery industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of MDI. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors.

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2000 All Rights Reserved. MDI Entertainment, Inc. All Images & Photographs All Rights Reserved. No content or imagery can be used or duplicated without the express written consent of MDI Entertainment, Inc.

 
 
 

 

For Immediate Release
LICENSING INTL
Jacob K. Javits Convention Center
Booth #4335

       BECKER ASSOCIATES GRANTS LICENSE FOR

INSTANT AND ONLINE OTHELLO LOTTERY TO MDI ENTERTAINMENT

 

STAMFORD, CT - MDI Entertainment has recently signed a license for Othello Instant and On-line Lottery Promotions, for territories that include the United States, Canada, Mexico, Australia, England, Ireland, France, Germany, Norway and Sweden.   MDI, a global leader in licensed lottery games and promotions, has the largest and most experienced team of national and international lottery sales and marketing experts. They are already creating lottery ticket designs, game play styles, exciting prize packages and blockbuster promotions for Othello. 

Othello® game sales have exceeded $600 million and more than 40 million games have been sold in over 100 different countries, making Othello the best selling licensed strategy game in the world, according to Anjar Co., the game's international licensor.  Becker Associates has developed an extensive line of Othello products which are now available for licensing.  First introduced as a game in Japan in 1973, the Othello Brand can now be found on merchandise that includes:Othello Key Chains, and Othello Slot Machines, manufactured by IGT, the largest slot machine manufacturer in the world, who has just begun national distribution. The Othello Slot Machine has been nominated for the Top 20 Most Innovative Gaming Products.  

Recently, Othello was recognized by Playthings Magazine, the principle Toy Industry publication, as one of the classic toys and games of the 20th Century still in production.  Other prestigious awards that Othello has won include: the Parents’ Choice Classic Toy Award, Games Magazine's Hall of Fame and Playthings Magazine's Classic Toys and Games of the 20th Century. Since its introduction, Othello has appeared in virtually every format as these platforms have become available including Atari, Nintendo, Super Nintendo, Gameboy, coin-op machines, CD-ROMs, and hand-held electronic. The 26th Annual World Othello Championship was held in 2002, in Amsterdam, the Netherlands.  52 contestants representing 19 countries competed for thousands of dollars in prizes and the coveted 'Othello Cup'.  No other licensed game can boast this number of consecutive world championship tournaments. The World Championship has been held in recent years in Athens, Barcelona, Copenhagen, London, Milan, Paris, Tokyo, Stockholm and Melbourne.   Othello is an instantly recognizable 'classic' game brand.  With sales that exceed all other licensed strategy games, Othello clearly has had a significant impact on American gaming culture.  As suggested by its tag line, 'A Minute to Learn…A Lifetime to Master,' Othello encompasses a unique combination of attributes: simplicity and strategic depth.  The striking 'black and white' look, the simplicity of the game and its strategic depth, provide the endearing qualities that have helped make Othello the most successfully licensed strategy game of the 20th Century.

Othello and A Minute to Learn… A Lifetime to Master are registered trademarks of Anjar Co. © 1975, 2002.  All Rights Reserved.

© 2000 All Rights Reserved. MDI Entertainment, Inc.  No content can be used or duplicated without the express written consent of MDI Entertainment, Inc.
 

 

 It's 'to be' for Othello merchandise




It may not be classic Shakespeare, but it's classic nevertheless.

With over $600 million in retail sales and more than 40 million games sold in over 100 countries, Othello is ready to be licensed internationally. Available brand extension categories include school supplies, food, apparel, stickers, stationery and paper goods, among others. Introduced 27 years ago in the United States, Othello has generated worldwide organizations that exist in over 20 countries. It's also generated a lot of attention from celebrities, including the Pope, who was presented with a Deluxe Othello by the Beckers' during a private audience.

In addition, an annual World Othello Championship has been held for 25 consecutive years, last year's being held in New York City. Anjar Co., Mattel Games and Tsukuda Co. were co-sponsors of the event.

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© 2002-2015 Becker Associates LLC. All Rights Reserved.

'Baby Get Well, Battle Dome, Breaking Point, Cat and Mouse, Family Table Tennis, Fireball Island, Foldable Hip Hoop, Go for Broke, Goops, Got A Minute, Grand Master, IFO, Kaboomers, Match II, Mini Boomerang, Quick Quiz, Roll ‘n Paint, Shirt Pocket Games, Shirt Pocket Puzzles, Sliders, Sparkle Art and Whiplash are trademarks of Anjar Co.  Angel Cat Sugar is a  trademark of Tact Communications.