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PUBLIC RELATIONS

 

 

PR Links
 

BECKER ASSOCIATES Featured author for JPMA's Ask the Experts series on Toy Safety 

http://viewer.zmags.com/publication/b1f8d1f9

BECKER ASSOCIATES: Featured licensing agent in prestigious Licensing Book article on The Licensing Business http://licensingbook.com/toy-licenses-different-perspectives by Lutz Muller.

BECKER ASSOCIATES: FULL SERVICE GLOBAL CONSULTING AND LICENSING AGENCY

ANJAR & BECKER ASSOCIATES: BRANDS BUILT TO LAST

OTHELLO® RECEIVES DR. TOY’S 'BEST CLASSIC TOYS' AWARD

CONNECTICUT CELEBRATES WOMEN ENTREPRENEURS

BECKER ASSOCIATES ANNOUNCES EXPANDED WALMART - WIT EMPOWERMENT PROGRAM

BECKER ASSOCIATES EXPANDS WALMART - WIT EMPOWERMENT PROGRAM

BECKER ASSOCIATES CREATES ANIMATION VIDEOS

BECKER ASSOCIATES IS PLEASED TO ANNOUNCE STUYVESANT HIGH SCHOOL MENTORSHIP

BECKER ASSOCIATES PILOTS WALMART - WIT EMPOWERMENT PROGRAM

BECKER RETURNS TO KIDSCREEN SUMMIT AS SPEAKER AND MENTOR

Becker Chairs Advisory Board of Women in Toys, Licensing and Entertainment (WIT)

BECKER ASSOCIATES RECEIVES PHILANTHROPY AWARD

BECKER ASSOCIATES RECEIVES OUTSTANDING LICENSING AGENT” AWARD

OTHELLO® NAMED TO TIA'S TOP 100 TOYS OF THE CENTURY LIST

JAMES R. BECKER, WORLD-FAMOUS TOY INVENTOR AND GLOBAL LICENSOR WHO POPULARIZED Othello® WorldWide excluding Japan
MARKETING GENIUS, GLOBAL LICENSOR OF Othello® AVAILABLE FOR AUTOGRAPHS
TRY TO BEAT JAMES R. BECKER, LICENSOR OF Othello®  
INSTANT AND ONLINE LOTTERY GAMES AT LICENSING INTL
Othello®: LOTTERY GAME PROPERTIES
INSTANT AND ONLINE Othello® LOTTERY TO MDI ENTERTAINMENT
PLAYTHINGS:  IT'S 'TO BE' FOR Othello® MERCHANDISE

 

 

PRESS RELEASE #20154

Full Service Global Consulting and Licensing Agency

For Immediate Release

TOY FAIR

JAVITS CONVENTION CENTER

 

BECKER ASSOCIATES

 

Patti Becker is featured author for JPMA's Ask the Experts series on Toy Safety 

http://viewer.zmags.com/publication/b1f8d1f9

 

 

 

 

PRESS RELEASE #20153

Full Service Global Consulting and Licensing Agency

For Immediate Release

TOY FAIR

JAVITS CONVENTION CENTER

 

BECKER ASSOCIATES

 

Featured licensing agent in prestigious Licensing Book article on The Licensing Business http://licensingbook.com/toy-licenses-different-perspectives by Lutz Muller.

 

 

 

 

PRESS RELEASE #20152

Full Service Global Consulting and Licensing Agency

For Immediate Release

TOY FAIR

JAVITS CONVENTION CENTER

 

 

 

About Becker Associates LLC

Becker Associates LLC is an award-winning, full service global brand extension and consulting agency growing our customers revenues through strategic and creative development of licensed products. We generate results quickly and cost-effectively for customers in consumer goods, management and health care, by providing strategic consulting services, branding, product development, animation, social media, IP rights negotiations, mentoring, and International licensing. We are recognized for the evergreen products we’ve developed, licensed, marketed or popularized, including: Othello®, Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, TMNT Goops, Sliders, and Shirt Pocket Games, many of which have become familiar household names and sold millions of pieces! Our customers, including Mattel, Fisher-Price, Hasbro and Bandai, have distributed our products in over 100 countries through virtually every channel of retail distribution. Becker's products connect kids with their favorite licensed properties and characters in numerous categories. They have been co-branded with Disney, Sesame Street, Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, Angel Cat Sugar and Smiley. We are the proud recipient of the prestigious “OUTSTANDING LICENSING AGENT” award from Women in Toys, Licensing and Entertainment. We're passionate about mentoring and empowering entrepreneurs and have helped more than 100 women-owned businesses pitch their products to Walmart and Toys"R"Us buyers, resulting in several dozen listings. Recently published articles & talks include: Toy Safety http://viewer.zmags.com/publication/b1f8d1f9 for the JPMA'sAsk the Experts; The Licensing Business http://licensingbook.com/toy-licenses-different-perspectives by Lutz Muller in the Licensing Book. Moderator for the Walmart-WIT Women's Empowerment Program (2x). KidScreen Summit Speaker and Mentor (2x). Guest Speaker at Stuyvesant High School "Teen Entrepreneurship". Patti Becker is the Past President of Women in Toys, Licensing and Entertainment (WIT) and Chair of the Advisory Board. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, 35x increased membership and 500% growth in funding. Let us know how we can help you create, develop, source, license or market your consumer products and brands.

  

  

PRESS RELEASE #20151

Brands Built to Last

For Immediate Release

TOY FAIR

JAVITS CONVENTION CENTER

 

 

 

About Becker Associates LLC

Becker Associates LLC is an award-winning, full service global brand extension and consulting agency growing our customers revenues through strategic and creative development of licensed products. We generate results quickly and cost-effectively for customers in consumer goods, management and health care, by providing strategic consulting services, branding, product development, animation, social media, IP rights negotiations, mentoring, and International licensing. We are recognized for the evergreen products we’ve developed, licensed, marketed or popularized, including: Othello®, Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, TMNT Goops, Sliders, and Shirt Pocket Games, many of which have become familiar household names and sold millions of pieces! Our customers, including Mattel, Fisher-Price, Hasbro and Bandai, have distributed our products in over 100 countries through virtually every channel of retail distribution. Becker's products connect kids with their favorite licensed properties and characters in numerous categories. They have been co-branded with Disney, Sesame Street, Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, Angel Cat Sugar and Smiley. We are the proud recipient of the prestigious “OUTSTANDING LICENSING AGENT” award from Women in Toys, Licensing and Entertainment. We're passionate about mentoring and empowering entrepreneurs and have helped more than 100 women-owned businesses pitch their products to Walmart and Toys"R"Us buyers, resulting in several dozen listings. Recently published articles & talks include: Toy Safety http://viewer.zmags.com/publication/b1f8d1f9 for the JPMA'sAsk the Experts; The Licensing Business http://licensingbook.com/toy-licenses-different-perspectives by Lutz Muller in the Licensing Book. Moderator for the Walmart-WIT Women's Empowerment Program (2x). KidScreen Summit Speaker and Mentor (2x). Guest Speaker at Stuyvesant High School "Teen Entrepreneurship". Patti Becker is the Past President of Women in Toys, Licensing and Entertainment (WIT) and Chair of the Advisory Board. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, 35x increased membership and 500% growth in funding. Let us know how we can help you create, develop, source, license or market your consumer products and brands.

 

 

PRESS RELEASE #20144

For Immediate Release

STAMFORD, CT 2014

EMPOWERMENT

 

 

CONNECTICUT CELEBRATES WOMEN ENTREPRENEURS

 

UCONN sponsored the second Women Entrepreneurs Day. Jenny Lawton, CEO, MakerBot, World leader in 3D printing and serial entrepreneur and Dr. Linda Scott, DP World Chair for Entrepreneurship and Innovation, University of Oxford, were guest speakers. Becker Associates LLC provided guidance and strategic marketing consultation.

 

 

 

PRESS RELEASE #20143

For Immediate Release

WWW.WOMENINTOYS.COM

WALMART EVENT

DALLAS TOY PREVIEW 2014

EMPOWERMENT

 

BECKER ASSOCIATES ANNOUNCES EXPANDED WALMART - WIT EMPOWERMENT PROGRAM

 

"The WIT’s Empowerment Workshop builds upon the success of a program spearheaded by WIT board member, Patti Becker. The WIT-Walmart Women’s Global Economic Empowerment Initiative program started two years ago and to date more than 120 women have pitched 500 concepts to 20 Walmart buyers to take advantage of Walmart’s $20 billion business initiative to expand and diversify their supplier base. Many WIT members have had success with this program including Jodi Norgaard, CEO of Dream Big Toy company has completed a summer regional market test for her GoGo Sports Dolls and is launching into more stores this fall."

 

Walmart Women's Economic Empowerment and Supplier Diversity 4/2/14   https://youtu.be/SNM2zRe5Rb8

 

 

 

 

PRESS RELEASE #20142

For Immediate Release

WWW.WOMENINTOYS.COM

WALMART EVENT

TOY FAIR 2014

EMPOWERMENT

 

BECKER ASSOCIATES EXPANDS WALMART - WIT EMPOWERMENT PROGRAM

Over 100 Women-Owned-Businesses have pitched their products to 20 Walmart buyers during two all-day sessions at 2013 and 2014 Toy Fairs, so far,  resulting in several dozen listings online and several Walmart store brand listings!  The program was envisioned by Patti Becker, Past-President of WIT and current Chair of the WIT Advisory Board. WOB Entrepreneur Debra Sterling, engineer & founder of GoldieBlox, who created a buzz by raising over $250,000 on Kickstarter and additional Venture Capital money provided a wealth of information to a roomful of aspiring Women-Owned-Businesses. Julia Prim provided solid information and statistics about Venture Capital and the dearth of women on boards (7%) and raising VC money (less than 4%).  Anne Marie Kehoe provided tips on  'Selling to Walmart' and thanked Women in Toys for providing a pilot program for many other Walmart departments looking to expand their supplier base. 

 

Walmart Women's Supplier Summit

https://youtu.be/iZxk1l5QJD0

 

 

 

 

PRESS RELEASE #2014

For Immediate Release

 

BECKER ASSOCIATES creates ANIMATION VIDEOS

 

BECKER ASSOCIATES creates ANIMATION VIDEOS, most as Executive Producer:
 
               GREEN KIDS CLUB GORILLA’S ROAR:  http://youtu.be/bx1OK3IFrkc
 
               GREEN KIDS CLUB GREEN SPRING:  http://youtu.be/xuXAn16OTm0
 
               GREEN KIDS CLUB TRAILER:    http://youtu.be/q8e-yrW9JoY
 
               NURSE NICOLE THEME SONG:   
https://www.youtube.com/watch?v=PAsB2358JyA

       BARKLEY SECRET SERVICE DOG TRAILER:  http://youtu.be/iAAcxtKHz2w  

 

 

  

 

 

 

 

    

 

  Nurse products for kids   

 

 

 

 

 

PRESS RELEASE  20141

For Immediate Release

 

BECKER RETURNS TO KIDSCREEN SUMMIT AS SPEAKER AND MENTOR

 

BECKER RETURNS TO KIDSCREEN SUMMIT AS INVITED GUEST SPEAKER AND LICENSING MENTOR

 

Patti Becker - Kidscreen Summit 2014
www.summit.kidscreen.com/2014/speakers/880055/pattibecker/


Speakers - Kidscreen Summit 2014
www.summit.kidscreen.com/2014/speakers


Mentor Meeting: Licensing - Kidscreen Summit 2014
www.summit.kidscreen.com/2014/sessions/66143/mentormeetinglicensing


Kidscreen Summit 2014
www.summit.kidscreen.com/2014/agenda/expanded

 

 

 

 

PRESS RELEASE #20132

For Immediate Release

 

BECKER ASSOCIATES IS PLEASED TO ANNOUNCE STUYVESANT HIGH SCHOOL MENTORSHIP

 

NEW YORK, NY   Patti Becker to be Guest Speaker at Stuyvesant High School on "Teen Entrepreneurship".  Slide show available on LinkedIN.com/in/pattibecker. 

 

How We Are Learning to Start a Toy Company
http://flipncheck.tumblr.com/post/68078865673/a-toy-business-consultant-shares-her-expertise

Nov 20, 2013
"The not-for-profit group, Teen Entrepreneur Boot Camp, started a toy [...] entrepreneurship to high school students, and to fund the program [...] Patti Becker, come in to talk to Toys By Teens and Stuyvesant's Wall Street class."

 

 

 

 

 

PRESS RELEASE #20131

For Immediate Release

WWW.WOMENINTOYS.COM

WALMART EVENT

TOY FAIR 2013

EMPOWERMENT

 

BECKER ASSOCIATES PILOTS WALMART - WIT EMPOWERMENT PROGRAM

 

55 Women-Owned-Businesses pitched their products to 11 Walmart buyers during Toy Fair, resulting in several dozen listings online and in Walmart!  The program was envisioned by Patti Becker, Past-President of WIT and current Chair of the WIT Advisory Board. WOB Entrepreneurs Amy Pennington and Carol Fenster, who have successfully navigated 'Selling to Walmart' provided highly sought after tips during their talks prior to the event. Walmart's SVP Toys, Anne-Marie Kehoe provided valuable guidance as to what Walmart was looking for.  TIA's Carter Keithley and Marian Bossard donated a large space at Javits so privacy during the pitches would be possible. The WIT-Walmart Women’s Global Economic Empowerment Initiative program was initially pitched to Laura Phillips, SVP Toys at Walmart, who agreed that WIT-Walmart would be a wonderful strategic partnership to build on Walmart’s $20 billion business initiative to expand and diversify their supplier base. The 55 women were empowered by pitching their concepts to Walmart buyers. Many WIT members have had success with this program including Raquel Taylor and Jodi Norgaard, CEO of Dream Big Toy company both of whom are launching into Walmart stores.

 

WALMART SUPPLIER DIVERSITY EVENT (Toy Fair 2013): 

https://youtu.be/qGb-mCx5CqE 

Pitch tips from the largest retailer in the world for an event I conceived!

 

 

 

 

 

 

PRESS RELEASE  #20111

For Immediate Release

 

 

James R. Becker (1921 - 2011)
Tagie Award Winner IN MEMORIAM, 2011
The TAGIE Awards are part of Chicago Toy & Game Week.
Copyright 2008-2014 Chicago Toy & Game Group Inc.

James R. Becker (1921 - 2011) VIDEO:
http://www.tagieawards.com/nominees-and-recipients/becker-james-r


For over 55 years, Jim Becker devoted his energy and life’s blood to developing and licensing products in the Toy Industry. He helped create global licensing as we know it today.  By creating Gumby and Pokey merchandise from a TV Show, he helped spawn an $80 billion Licensing Industry. He recognized and created many trends, like Gumby & Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Othello, Nerf Ping Pong, Battle Dome and The Betsy McCall Fashion Designer Set. Before Jim, no one adapted items made for the US to appeal and sell in foreign markets, including the most difficult of all to penetrate, Japan. He also innovated the concept of developing Japanese and European toys and games for the American market. In those days, the 1940s-1970s, global marketing didn’t exist; global companies didn’t exist and neither Hasbro nor Mattel had worldwide distribution or subsidiaries in most foreign markets.


James R. Becker, together with his company Anjar Co., was instrumental in introducing OTHELLO to the U.S. and worldwide market outside of Japan; organizing the WOC; and successfully licensing, marketing, promoting, advertising, merchandising and popularizing OTHELLO around the world outside of Japan. One of the most popular games of all time, Othello is rich in strategy, but still approachable by the casual player. Othello was first introduced in Japan in 1973, by Tsukuda Original Co. In 1975, the international licensing company Becker founded, Anjar Co., licensed Othello to Gabriel Industries for the U.S. market and, subsequently, Anjar licensed Othello around the world outside of Japan. Becker also encouraged Othello licensees to use the tagline, “A Minute to Learn... A Lifetime to Master.” Today, Othello Associations exist in over 30 different countries. Tens of millions of classic games have been sold in over 100 different countries, making Othello the most successfully licensed strategy game in the world.

 

In 1977, Jim organized the first World Othello Championship™ (WOC), bringing together the world’s top Othello players. This year, the 35th consecutive Annual World Othello Championship will be held in November 2011 in the New York area. Othello was recognized by Playthings Magazine, the principle Toy Industry publication, as one of the ‘Classic Toys and Games of the 20th Century’ still in production. Other prestigious awards that Othello has won include the Parents’ Choice Classic Toy Award and Games Magazine’s Hall of Fame. In 2005, in recognition of Jim’s lifetime achievements, Becker was the recipient of the prestigious International Designers & Inventors of Toys Award.

 

In addition to Othello, Gumby, Pokey and Barrel of Monkeys, Jim’s other product development credits include the Disappearing Magic Milk Bottle, as well as Nerf Ping Pong, Elmo’s Trike, Barbie ‘Really Works’ Activity Toys, and ‘Land Before Time’ Hand Puppets, Shirt Pocket Games, GI Joe Earthquake Vehicle, Teenage Mutant Ninja Turtle Foldable Flying Saucers, the Betsy McCall Fashion Designer Set, Grabbin’ Dragons and hundreds of others.


Jim used his expertise, his charisma, his sense of humor and the strength of his personal relationships to create one of the most successful product development and licensing companies in the world, Anjar. Anjar is an acronym for Jim’s four sons: Arto, Neil, Jonny and Roger.


As Rockwell Kent, the famous American artist and illustrator of Herman Melville’s novel ’Moby Dick’, wrote about Jim in his autobiography ‘It’s Me O Lord’, Jim Becker was “one who has known and followed the way to…the hearts of countless children at Christmas time”. Jim is survived by his wife of 57 years, Frances, children. Arto (Beverly), Jonathan (Patti) and Roger, grandchildren Neil, Stephanie, Talia, Isaac, Michael, Julie, Haylee, and Noah and great grandson Eversmith.

 

 

 

 

PRESS RELEASE

For Immediate Release

 

Becker Chairs Advisory Board of

Women in Toys, Licensing and Entertainment (WIT)

 

Patti Becker is the Past President of Women in Toys, Licensing and Entertainment (WIT) and Chair of the Advisory Board. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, 35x increased membership and 500% growth in funding.  Patti created and implemented the 5 year WIT strategic marketing plan, which she implemented during the 5 years she was President of WIT. She also created a stellar Advisory Board while she was President, which added prestige to the organization. In addition, she created an annual Nuremberg WIT event featuring NPD Industry Research. 

 

 

 

 

PRESS RELEASE #20092

For Immediate Release

 

BECKER ASSOCIATES RECEIVES PHILANTHROPY AWARD

 

BECKER ASSOCIATES LLC is the proud recipient of a prestigious Philanthropy Award from the Toy Industry Foundation.

 

 

 

 

PRESS RELEASE #20091

For Immediate Release

 

BECKER ASSOCIATES RECEIVES OUTSTANDING LICENSING AGENT” AWARD

 

BECKER ASSOCIATES LLC is the proud recipient of the prestigious “OUTSTANDING LICENSING AGENT” award from Women in Toys, Licensing and Entertainment.

 

 

 

 

PRESS RELEASE #20039

For Immediate Release

LICENSING INTL

JAVITS CONVENTION CENTER

BOOTH  #4335 

       BECKER ASSOCIATES ANNOUNCES

Othello® RECEIVES DR. TOY’S 'BEST CLASSIC TOYS AWARD

 

STAMFORD, CT  (April, 2003) - The Toy Industry celebrated its 100th anniversary in 2003.  Othello®: manufactured by Mattel has been selected by Dr. Toy as one of the Best Classic Toys.

What is a classic toy?  Stevanne Auerbach, aka Dr. Toy says, “Classic toys are lasting favorites of those children who played with them. They are toys that are enduring, encourage your child's involvement, are “child-powered” and of course fun.  [Dr. Toy has] carefully surveyed the toy marketplace to collect a range of great classic toys. There are 33 winners of 'Dr. Toy's Best Classic Toy Product' Search.”

Othello®: licensed by Anjar, is positioned for children 8-12 and costs about $14.99 at retail.  Introduced in the United States in 1975, Othello® celebrates its 40th Anniversary in 2014. 

 

 

 

Press Release 20038

For Immediate Release

TOY FAIR

Javits Convention Center

Booth  #4335

 

 Othello® NAMED TO TOY INDUSTRY ASSOCIATION'S

TOP 100 TOYS OF THE CENTURY LIST

 

HIGHLIGHTING 100 OF THE CENTURY'S MOST TREASURED TOYS

Toy Industry Association Announces Its "Century of Toys List"
List Highlights One Hundred of the Century's Most Treasured Toys

Business, Entertainment & Feature Editors

As Part of the American International TOY FAIR Centennial Celebration

 

From Lionel trains to Lite-Brite, there's a toy on this list for everyone. Toy Industry Association (TIA) has released a list of one hundred of the industry's most memorable and creative toys from the past century. The list is part of the industry's celebration of the 100th Anniversary of American International TOY FAIR held in New York City. Fashioned to highlight momentous toys from the past 100 years, the list will set the stage for a week of activities that salute the history and inventiveness of the toy industry.

TIA has owned and managed the American International TOY FAIR since 1932 and is honored to acknowledge the power of toys and play for children the world over. Only a small fraction of successful and innovative products that have been introduced during the last 100 years are featured on the "Century of Toys List," which consists of unforgettable products from all types of play including activity sets, board games, dolls, ride-on toys, action figures and more.

"As we celebrate the 100th anniversary of TOY FAIR, this list allows us to pay tribute to the toys that have brought joy and happiness to children for decades. By looking through the Century of Toys list, people of all ages will be reminded of the thrill that toys have contributed to their lives," said Neil Friedman, Chairman of TIA and President of Mattel's Fisher-Price Brands. "By looking at this list, we'll all be wondering which toys previewed during TOY FAIR will be honored throughout the next century," he continued.

Selecting toys for the Century of Toys List involved a very stringent review process, which began with a list of criteria to establish the benchmark. With an initial list in hand, a variety of veterans throughout the industry, including members of the Toy Industry Hall of Fame, toy design professionals, and the TIA Executive Committee were involved to narrow down the list of 100, and helping to ensure the integrity of the list.

"The 100th anniversary of TOY FAIR in New York City affords us the perfect opportunity to honor our industry's vast contributions through the many toys and playthings introduced over the past century," said Thomas Conley, President, TIA. "Because TOY FAIR is known as the premier toy show in the world, we can't help but experience a sense of wonder and excitement as we anticipate the many ways the toy industry will captivate the imagination of children in the years ahead," he concluded.

The public is invited to view the list at their leisure, by visiting TIA's website: www.toy-tia.org.

TIA, formerly known as Toy Manufacturers of America (TMA), was established in 1916 as the trade association for North American producers and importers of toys, games and entertainment products for children and families. TIA also owns and operates American International TOY FAIR, a trade-only event, held each February at the Javits Convention Center and at showrooms in Manhattan's Toy District.

 

Toy Industry Association, Inc.

Century of Toys List

 

 

Year Introduced

Product Name

Manufacturer at time of Introduction

Current Manufacturer

~~~~~~~~~~~~~~~~~~~~

1900 Lionel Trains Lionel LLC

Lionel LLC

 

1903 Crayola Crayons

Binney & Smith, Inc.

 

1903 Flinch Card Game

Flinch Game Company

Winning Moves, Inc. (license of Hasbro, Inc.)

 

1903 Teddy Bears

Ideal

Commonwealth, Gund, Russ Berrie and others

 

1906 Model T Ford

Tootsietoy/diecast car Strombecker Corp.

Strombecker Corp.

 

1913 Erector Sets

A.C. Gilbert

BRIO Corporation

 

1913 Tinkertoys

Toy Tinkers

Playskool, div. of Hasbro, Inc.

 

1915 Raggedy Ann doll

P.F. Volland

Knickerbocker Toy Co., Applause and

Playskool, div. of Hasbro, Inc.

 

1916 Lincoln Logs

John Lloyd Wright, Inc.

K'NEX Industries, Inc.

 

1917 Radio Flyer Wagon

Radio Flyer, Inc.

 

1923 Madame Alexander 

Madame Alexander collectible dolls

 

1929 Yo-Yo 

Duncan Toy Company

 

1930 Mickey Mouse (and Minnie) California Disney

plush dolls Stuffed Toys Consumer Products

 

1932 Tripoley Game

Cadaco, Inc.

 

1934 Sorry Game

Parker Brothers

Hasbro, Inc.

 

1935 Monopoly

Parker Brothers

Hasbro, Inc.

 

1937 Betsy Wetsy doll

Ideal

Mattel, Inc.

 

1938 View-Master

3-D Viewer View-Master

Fisher-Price, div. of Mattel, Inc.

 

1942 Nok-Hockey

Carrom Games

 

1947 Tonka Trucks

Hasbro, Inc.

 

1947 John Deere Die Cast

The Ertl Racing Tractor Company Champions

The Ertl Company

 

1947 Magic 8 Ball

Alabe Crafts

Mattel, Inc.

 

1948 Cootie

Schaper

Milton Bradley, div. of Hasbro, Inc.

 

1948 Scrabble Game

Selchow & Righter

Milton Bradley, div. of Hasbro, Inc.

 

1948 Slinky James Industries

James Industries

 

1949 Candy Land

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1949 Clue

Parker Brothers

Hasbro, Inc.

 

1950 Silly Putty

Peter Hodgson

Binney & Smith, Inc.

 

1951 Ginny Dolls

Vogue Doll Company

 

1952 Mr. Potato Head

Playskool

Playskool, div. of Hasbro, Inc.

 

1953 Colorforms

University Games

 

1953 LEGO Building Sets

LEGO Systems, Inc.

 

1954 Matchbox Cars

Lesney

Mattel, Inc.

 

1955 Wooly Willy

Smethport Specialty Company

 

1956 Play-Doh Kenner

Hasbro, Inc.

 

1956 Original Ant Farm

Uncle Milton Industries

 

1956 Yahtzee Game

E.S. Lowe

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1957 Corn Popper push toy

Fisher-Price

Fisher-Price, div. of Mattel, Inc.

 

1957 Frisbee

Wham-O

 

1958 Hula Hoop

Wham-O

 

1959 Barbie

Mattel, Inc.

 

1960 BRIO Classic Wooden Railway

BRIO Corporation

 

1960 Etch-A-Sketch

The Ohio Art Company

 

1960 Game of Life

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1961 Slip N' Slide

Wham-O

 

1961 Troll dolls

Thomas Dam, Inc.

 

1962 Chatter Telephone

Fisher-Price

Fisher-Price, div. of Mattel, Inc.

 

1963 Easy Bake Oven

Kenner

Hasbro, Inc.

 

1964 G.I. Joe

Hasbro, Inc.

 

1965 Creepy Crawlers

Mattel, Inc.

JAKKS Pacific

 

1965 Operation

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1965 See 'n' Say

Mattel, Inc.

 

1966 Twister

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1967 Battleship

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1967 Big Wheel ride-on

Marx Toys

Various manufacturers

 

1967 Ker Plunk

Ideal Toy Company

Mattel, Inc.

 

1967 Lite Brite

Hasbro, Inc.

 

1968 Hot Wheels and Racing Sets

Mattel, Inc.

 

1970 Nerf Balls

Parker Brothers

Hasbro, Inc.

 

1971 Mastermind

Invicta Plastics, Ltd.

Pressman Toys

 

1972 Uno Card Game International

Mattel, Inc. Games

 

1973 Shrinky Dinks

K&B Innovations

Spin Master Toys

 

1974 Dungeons and Dragons

TSR, Inc.

Wizards of the Coast, div. of Hasbro, Inc.

 

1974 Playmobil people & playsets

Playmobil

 

 

1975 Othello® Gabriel

Industries, Inc.

Mattel, Inc.

 

 

1976 Magna Doodle

Mego Toys

Fisher-Price, div. of Mattel, Inc.

 

1977 Star Wars action figures

Kenner

Hasbro, Inc.

 

1978 Hungry Hungry Hippos

Hasbro, Inc.

Milton Bradley, div. of Hasbro, Inc.

 

1978 Rubik's Cube

Ideal

Hasbro, Inc.

 

1978 Simon Electronic Game

Milton Bradley

Milton Bradley, div. of Hasbro, Inc.

 

1979 Cozy Coupe Ride-On

Little Tikes

 

1979 Strawberry Shortcake

Kenner

Bandai

 

1982 Stompers die-cast vehicles

Schaper

 

1982 Trivial Pursuit

Selchow & Righter

Hasbro, Inc. 

 

1983 Cabbage Patch Kids

Coleco

Mattel, Inc.

 

1983 Care Bears

Kenner

Play Along

 

1983 My Little Pony

Hasbro, Inc.

 

1984 Transformers

Hasbro, Inc.

 

1985 Scruples Game

Henry Makow

Hasbro, Inc.

 

1985 Teddy Ruxpin

Worlds of Wonder

Hasbro, Inc.

 

1986 Pound Puppies Tonka

Mary Meyer

 

1987 Koosh Ball

OddzOn

Hasbro, Inc.

 

1987 Pictionary

The Games Gang

Hasbro, Inc.

 

1988 Teenage Mutant Ninja Turtles

Playmates Toys, Inc.

 

1989 Super Soaker

Larami

Hasbro, Inc.

 

1992 Barney the Dinosaur plush

The Lyons Group

Mattel, Inc.

 

1992 K'NEX Building Sets

K'NEX Industries, Inc.

 

1993 Magic Gathering: The collectible card game

Wizards of the Coast

Wizards of the Coast, div. of Hasbro, Inc.

 

1993 Mighty Morphin Power Rangers

Bandai

 

1995 Lamaze products

Learning Curve International

 

1996 Beanie Babies

Ty

 

1996 Tickle-Me Elmo

Tyco

Fisher-Price, Preschool div. of Mattel, Inc.

 

1997 Bass Fishin' Game

Radica Games, Ltd.

 

1997 Tamagotchi

Bandai

 

1998 Furby

Tiger Toys, div. of Hasbro, Inc.

 

1998 Rescue Heroes

Fisher-Price

Fisher-Price, div. of Mattel, Inc.

 

1999 Groovy Girls

Manhattan Toys

 

1999 LeapPad

LeapFrog

 

2000 Razor scooter

Razor

 

2001 Jumbo Music Block

Neurosmith

 

 

 

PRESS RELEASE #20037

For Immediate Release

 

LICENSING INTL

JAVITS CONVENTION CENTER

BOOTH # 4335

 

 

 

BECKER ASSOCIATES IS PLEASED TO ANNOUNCE THAT JAMES R. BECKER,

WORLD-FAMOUS TOY INVENTOR, GLOBAL LICENSOR and FOUNDER OF ANJAR CO. WHO POPULARIZED  OTHELLO® worldwide excluding Japan, WILL BE AT LICENSING INTL

 

STAMFORD, CT

 

For over 50 years, Jim Becker has devoted his energy and life's blood to developing and licensing products in the Toy Industry.  He helped create global licensing as we know it today.  Before Jim, no one redeveloped items made for the US and modified them to appeal and sell in foreign markets, including the most difficult of all to penetrate, Japan.  He also innovated the concept of adapting Japanese and European toys and games for the American market.  In those days, the 1940s-1970s, global marketing didn't exist; global companies didn't exist and neither Hasbro nor Mattel had worldwide distribution or subsidiaries in most foreign markets; they used sub-licensees.  

When Othello® was first created by Japanese game enthusiast, Goro Hasegawa in 1971, he chose one of the leading toy licensors and inventors in the world, James R. Becker, to help him market the game and popularize it around the world outside of Japan.  Othello® was first introduced in Japan in 1973 by Tsukuda Original Co, who organized the Japanese Othello® Association.  Today, Othello® Associations exist in over 20 different countries.  In 1975, Anjar licensed the item to Gabriel Industries for the U.S. market.  Othello® has now become one of the best-selling classic, licensed strategy games of all time.  In 1977, Becker organized the first World Othello® Championship™, bringing together many licensees from all over the world to share ideas, advertising and marketing strategies on an annual basis. The Othello® Brand can now be found on merchandise that includes Othello® Slot Machines manufactured by IGT, the largest slot machine manufacturer in the world. The Othello® Slot Machine has been nominated for the Top 20 Most Innovative Gaming Products of 2002.  The Othello® brand can also be found on Othello® Instant and Online Lottery Ticketswhich Becker Associates recently licensed to MDI Entertainment. The brand also includes Parity, the Othello® Card Game and Othello® Key Chains. Since its introduction, Othello® has appeared in virtually every format as these platforms have become available including Atari 2600, Nintendo, Super Nintendo, Gameboy, computer CD-ROM games, coin-op arcade machines, and handheld electronic games.  Recently, Othello® was recognized by Playthings Magazine, the principle Toy Industry publication, as one of the ‘Classic Toys and Games of the 20th Century’ still in production.  Other prestigious awards that Othello® has won include the Parents’ Choice Classic Toy Award and Games Magazine's Hall of Fame. Othello® game sales have exceeded $600 million and more than 40 million games have been sold in over 100 different countries, making Othello® the most successfully licensed strategy game in the world. 

Jim created the concept of World Othello® Championships™, Othello® Victory Dinners and the much-anticipated licensee dinners for his many licensed products.  The 26th Annual World Othello® Championship™ was held November 2002, in Amsterdam, the Netherlands.  Fifty-two contestants representing 19 countries competed for prize money and the coveted 'Othello® Cup'. 

I remember twenty-five years ago, the annual Licensee Dinners would be comprised of a room filled with Presidents from major toy companies around the world, watching a reel of TV commercials in as many languages as the countries they represented, discussing their strategies -- comparing what worked and what didn't-- and adapting successful marketing strategies for their own country. 

Jim Becker was a pioneer representing Japanese products in the U.S. This approach was brilliant and unprecedented.  He also partnered with inventors and manufacturers to develop and represent their ideas for licensing around the world. 

Prior to founding Anjar, Jim was President of the Lakeside Toys, where he worked for Zom Levine, one of many bosses, including Mort Levy and Jerry Fryer, who went on to become lifelong friends.  At Lakeside, Jim developed another innovative product that BECAME A CATEGORY.  Based on the TV show, and working with Art Clokey, Jim developed Gumby and Pokey which were an instant success.  These toys were extended to include a multitude of licenses including Bozo, Laurel and Hardy, and others, and along with Barrel of Monkeys became another craze created by Jim in the 1960s.

In addition to Othello®: Gumby, Pokey and Barrel of Monkeys, some of the other product development credits Jim earned include the Disappearing Magic Milk Bottle, Nerf Ping Pong, Elmo’s Trike, Barbie ‘Really Works’ Activity Toys, and ‘Land Before Time’ Hand Puppets, Shirt Pocket Games, GI Joe Earthquake Vehicle, Teenage Mutant Ninja Turtle Foldable Flying Saucers, the Betsy McCall Fashion Designer Set, Grabbin’ Dragons and over 500 others. 

Jim used his expertise, his charisma, his sense of humor and the strength of his personal relationships to create one of the most successful product development and toy licensing companies in the world, Anjar.  Anjar is an acronym for Jim's four sons: Arto, Neil, Jonny and Roger.  He has been an inspiration and mentor to me, his sons and countless others. His integrity is such that when a street inventor calls the TIA or a major company trying to show a new product concept, they are often referred to Anjar Co.  It’s a rare person who has not played with at least one of Jim's famous toys, Whether it is Gumby, Pokey, Barrel of Monkeys or Othello®: he has touched the lives of so many. 

Jim's newest project is the Annual Toy Industry Reunion held every December in Palm Beach, FL. This year 103 veterans of the Industry came together for the Fourth Annual Dinner to laugh and reminisce.

 

 

PRESS RELEASE #20036

For Immediate Release

LICENSING INTL

Javits Convention Center

Booth #4335

 

 

       BECKER ASSOCIATES ANNOUNCES

MARKETING GENIUS, GLOBAL LICENSOR OF OTHELLO

AVAILABLE FOR AUTOGRAPHS

 

'STAMFORD, CT - Becker Associates is proud to announce that James R. Becker, the global licensor of Othello®: Founder of Anjar Co. and former President of Lakeside Toys, will be available for autographs from 9:00-9:30 a.m. June 10th, June 11th and June 12th at the Javits Licensing Show, Booth #4335

Jim will also be available each day from 2:00-2:30 p.m. to play Othello® with anyone who would like to challenge him to a game to celebrate the introduction of  Othello® Instant and Online Lottery Games and Othello® Slot Machines by IGT, the world's biggest slot machine manufacturer.

 

 

 

 

PRESS RELEASE #20035

For Immediate Release

LICENSING INTL

Javits Convention Center

Booth #4335

        

BECKER ASSOCIATES CHALLENGES YOU TO TRY TO BEAT THE GLOBAL LICENSOR OF OTHELLO®  

STAMFORD, CT  - Becker Associates is proud to announce that James R. Becker, the global licensor  of Othello®: Founder of Anjar Co. and former President of Lakeside Toys, will be available to play Othello® with anyone who would like to challenge him to a game June 10th, June 11th and June 12th at the Javits Licensing Show, from 2:00-2:30 p.m., Booth #4335

Jim will also be available for autographs from 9:00-9:30 a.m. each day. 

 

 

 

Press Release #20034

For Immediate Release

LICENSING INTL

JAVITS CONVENTION CENTER

BOOTH # 4335

 

INSTANT AND ONLINE LOTTERY GAMES AT LICENSING INTL

STAMFORD, CT - Othello® Instant and Online Lottery GamesOthello® Slot Machines and Othello® CD-ROM Games will join Othello® Board Games, Handheld Electronic Games, Computer Games and Othello® Key Chains in an expanded line of Othello® Brand Merchandise.

Playthings Magazine recently selected Othello® in their list of ‘Classic Toys of the 20th Century’. Othello® was also featured in the T.O.T.Y. Awards slide show; and has been recognized as a classic game in the book recently published by the Toy Industry Association, Toys: Celebrating 100 Years of the Power of Play, and been included in TIA’s list: ‘100 of the Century’s Most Treasured Toys’, in addition to garnering other prestigious awards, such as the Parents’ Choice ‘Classic Toy Award’ and Games Magazine’s ‘Hall of Fame’. The Othello® Slot Machine was awarded ‘Top 20 Most Innovative Gaming Products’.

Othello® was brought to James R. Becker in the early 1970s. In 1975, Anjar licensed the item to Gabriel Industries for the U.S. market. Known as ‘The Game of Games’ and taking ‘A Minute to Learn…A Lifetime to Master’, Othello® has become one of the best-selling, licensed strategy games of all time! James R. Becker, the international licensor who popularized Othello around the world excluding Japan, will be at Booth #4335 for autographs.

 

 

 

 

MDI Press Release 1242002

 

Othello®: The World's Best Selling Licensed Strategy Game

Lands in MDI Entertainment's Portfolio of Lottery Game Properties

HARTFORD, CT - MDI Entertainment, Inc. (OTC BB: LTRY) announced its acquisition of exclusive marketing rights to instant and online lottery games for Othello®, the best-selling, licensed strategy game in the world.

Immensely popular amongst game enthusiasts, Othello® has sold more than 40 million units worldwide, according to Anjar Co., the game's international licensor. MDI signed a three year agreement for territories that include the United States, Canada, Mexico, Australia, England, Ireland, France, Germany, Norway and Sweden.

"An engaging strategy game with a huge and loyal following, Othello® presents the opportunity for a new and unique genre in the lottery game arena," said Steven Saferin, President and CEO of MDI Entertainment, a leader in licensed lottery promotions for more than 15 years.

"In addition, we have the situation in which hundreds of thousands of Othello® enthusiasts may be introduced to Lottery games while millions of loyal lottery players may be introduced to the popular board game," Mr. Saferin said.

James R. Becker, one of the leading toy inventors in the world, developed and marketed the game, popularizing it to become the best selling licensed strategy games of all time! Becker simplified the game play, changed the starting position, coined the tagline, 'A Minute to Learn...A Lifetime to Master'® and named this new game after Shakespeare's classic play because of the black and white chips.

Othello® was first introduced in Japan in 1973 by Tsukuda Original Co., who organized the Japanese Othello® Association at Becker's suggestion. Today, Othello® Associations exist in over 20 different countries. In 1977, Becker organized the first World Othello® Championship™ and much anticipated annual dinner during Toy Fair in NY, bringing Tsukuda together with licensees from all over the world to share ideas, advertising, promotional and marketing strategies on an annual basis. Becker often referred to the WOC as a mini-U.N. where players and licensees alike from around the world could exchange ideas.

The 26th Annual World Othello® Championship™ was held in Amsterdam in 2002, with 52 contestants representing 19 countries competing for thousands of dollars in prizes and the coveted 'Othello® Cup'. No other licensed game can boast this number of consecutive world championship tournaments.

The publicity that these tournaments have created has been extraordinary! In 1979, during the 4th World Othello® Championship™ in Rome, Becker arranged a private audience with the Pope at the Vatican, and presented a custom-made Othello® game. The Pope told Becker that he was a big fan of Othello!!

MDI has the largest and most experienced team of national and international lottery sales and marketing experts, and they are already creating lottery ticket designs, game play styles, exciting prize packages and blockbuster promotions for this property.

******

MDI is a global leader in licensed lottery games and promotions. Lottery game themes and ticket designs make prominent use of MDI's widely recognized brands, cultural icons and celebrities through MDI's exclusive brands licensing programs. In addition to cash prizes, official logo and nostalgic merchandise and memorabilia are selected by the lotteries for prize packages. Instant winners, and second chance winners from bonus drawings, can land the additional prizes with non-winning tickets and special entries, all adding extra value to the lottery tickets.

MDI lottery brand licenses and turnkey promotions provide lotteries with most of the labor intensive tasks that accompany mass market merchandise prize management and fulfillment, and secure, random drawings.

MDI's services also include game and ticket design, merchandise prize fulfillment, management of second-and third-chance draws, fully-staffed customer service, coordination of winner travel & accommodations, staff training, advertising and marketing support, consumer research and Internet marketing and advertising.

The company's portfolio of licensed lottery properties includes but is not limited to NBA/National Basketball Association, Betty Boop™, Elvis Presley®, I Love Lucy®, Magic 8 Ball®, FIFA World Cup™ Soccer, Universal Studios Monsters™, SPAM , The Hulk™, The Honeymooners™, Louisville Slugger®, Pink Panther™, Wheel of Fortune®, Jeopardy!®, Harley-Davidson®, The Hollywood Sign™ and Hollywood Walk of Fame™, Ray Charles, Hollywood Squares™, TABASCO®, Lionel®, and race car drivers including Jeff Burton®, Mark Martin®, Matt Kenseth®, and Bill Elliott®.

 

 

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by MDI) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the lottery industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of MDI. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors.

Company Info | Investors | Clients | Brands | Services | Home 

© 
2000 All Rights Reserved. MDI Entertainment, Inc. All Images & Photographs All Rights Reserved. No content or imagery can be used or duplicated without the express written consent of MDI Entertainment, Inc.

 

 

 

 

For Immediate Release

LICENSING INTL

Jacob K. Javits Convention Center

Booth #4335

      

 BECKER ASSOCIATES GRANTS LICENSE FOR

INSTANT AND ONLINE Othello® LOTTERY TO MDI ENTERTAINMENT

 

STAMFORD, CT - MDI Entertainment has recently signed a license for Othello® Instant and On-line Lottery Promotions, for territories that include the United States, Canada, Mexico, Australia, England, Ireland, France, Germany, Norway and Sweden.   MDI, a global leader in licensed lottery games and promotions, has the largest and most experienced team of national and international lottery sales and marketing experts. They are already creating lottery ticket designs, game play styles, exciting prize packages and blockbuster promotions for Othello. 

Othello® game sales have exceeded $600 million and more than 40 million games have been sold in over 100 different countries, making Othello® the best selling licensed strategy game in the world, according to Anjar Co., the game's international licensor.  Becker Associates has developed an extensive line of Othello® products which are now available for licensing.  First introduced as a game in Japan in 1973, the Othello® Brand can now be found on merchandise that includes: Othello® Key Chains, and Othello® Slot Machines, manufactured by IGT, the largest slot machine manufacturer in the world, who has just begun national distribution. The Othello® Slot Machine has been nominated for the Top 20 Most Innovative Gaming Products.  

Recently, Othello® was recognized by Playthings Magazine, the principle Toy Industry publication, as one of the classic toys and games of the 20th Century still in production.  Other prestigious awards that Othello® has won include: the Parents’ Choice Classic Toy Award, Games Magazine's Hall of Fame and Playthings Magazine's Classic Toys and Games of the 20th Century. Since its introduction, Othello® has appeared in virtually every format as these platforms have become available including Atari, Nintendo, Super Nintendo, Gameboy, coin-op machines, CD-ROMs, and hand-held electronic. The 26th Annual World Othello® Championship™ was held in 2002, in Amsterdam, the Netherlands.  52 contestants representing 19 countries competed for thousands of dollars in prizes and the coveted 'Othello® Cup'.  No other licensed game can boast this number of consecutive world championship tournaments. The World Championship has been held in recent years in Athens, Barcelona, Copenhagen, London, Milan, Paris, Tokyo, Stockholm and Melbourne.   Othello® is an instantly recognizable 'classic' game brand.  With sales that exceed all other licensed strategy games, Othello® clearly has had a significant impact on American gaming culture.  As suggested by its tag line, 'A Minute to Learn…A Lifetime to Master,' Othello® encompasses a unique combination of attributes: simplicity and strategic depth.  The striking 'black and white' look, the simplicity of the game and its strategic depth, provide the endearing qualities that have helped make Othello® the most successfully licensed strategy game of the 20th Century.

Othello® and A Minute to Learn… A Lifetime to Master are registered trademarks of Anjar Co. © 1975, 2002.  All Rights Reserved.

© 2000 All Rights Reserved. MDI Entertainment, Inc.  No content can be used or duplicated without the express written consent of MDI Entertainment, Inc.

 

 

 It's 'to be' for Othello® merchandise

By Staff
Playthings Extra -- 06/13/02

It may not be classic Shakespeare, but it's classic nevertheless.

With over $600 million in retail sales and more than 40 million games sold in over 100 countries, the Othello® Brand is ready to be licensed internationally. Available brand extension categories include school supplies, food, apparel, stickers, stationery and paper goods, among others. Introduced 27 years ago in the United States, Othello® has generated worldwide organizations that exist in over 20 countries. It has also generated a lot of attention from  celebrities, including the Pope, who was presented with a Deluxe Othello® by the Beckers' during a private audience.

In addition, an annual World Othello® Championship™ has been held for 25 consecutive years, last year's being held in New York City. Anjar Co., Mattel Games and Tsukuda Co. were co-sponsors of the event.

Friday June 14 Product Related Press Releases
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Licensing Book, "The Licensing Business": By Lutz Muller. An interview with Patti Becker

© 2002-2015 Becker Associates LLC. All Rights Reserved.
Baby Get Well, Battle Dome, Breaking Point, Cat and Mouse, Family Table Tennis, Fireball Island, Foldable Hip Hoop, Go for Broke, Goops, Got A Minute, Grand Master, IFO, Kaboomers, Match II, Mini Boomerang, Quick Quiz, Roll ‘n Paint, Shirt Pocket Games, Shirt Pocket Puzzles, Shot Glass Game, Sliders, Sparkle Art and Whiplash are trademarks of Anjar Co. Angel Cat Sugar is a trademark of Tact Communications. Other trademarks are the property of their respective owners.

 

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